DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
Levi's - 1 Renee Miller - 1 It's - 1 Michael Mente - 1 Revolve's - 1 Theory's Miller - 1 Miller - 1 Gram - 1
Top related locs:
Top related orgs:
Apparel - 1

Search resuls for: "Revolve's"


4 mentions found


☆ Generative AI has a Digital Blackface problem
  + stars: | 2023-06-02 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Advertisers using generative AI to depict BIPOC human models are raising alarm bells among critics who say this use case is Digital Blackface. There are cost-savings from using generative AI, not just for not hiring models but also to replace sets and backgrounds. "It's not like AI models are only created by white folks who then are using this digital blackface, digital yellowface, et cetera. There are people of color who have created generative AI models." Despite the need for caution, some advertisers want to train generative AI engines to be more representative of diverse experiences.
Persons: Levi's, Renee Miller, It's, Michael Mente, Revolve's, Theory's Miller, Miller, Gram, Slack, Brian Yamada, Yamada, Alex Coles, Coles, Megan Thee, Cheyanne Moore Organizations: Apparel Locations: Instagram
☆ Inside the creation of Revolve's first-ever AI-generated billboards
  + stars: | 2023-04-07 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +4 min
Revolve's co-CEO said generative AI might lead to budgets shifting for future ad campaigns. What made these particular billboards different from other out-of-home creative is that they were developed using generative AI tools. Thanks to the generative AI explosion, anyone can create a piece of art just by typing in a prompt. Using generative AI to create high-quality images for ads, especially scaled to billboard size, is a huge challenge because it's difficult to control the final result. AI-generated billboard art RevolveThere are time and cost savings when using generative AI tools, Foiret said.
☆ Trendy fashion retailer Revolve owes its success to creators, but some say its influencer-marketing strategy needs an overhaul
  + stars: | 2022-12-15 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +9 min
But some industry insiders say the company's influencer strategy feels out of touch. Trendy online retailer Revolve owes its success to influencers. Revolve, which launched in 2003, has a strategy centered around building awareness through sponsoring events and experiences such as Revolve Festival, Revolve Around The World, Revolve Gallery, as well as short-term retail experiences and influencer trips. But some influencer industry insiders said they feel the brand's influencer strategy has not matured as the market has. In May, Marketing Brew's Phoebe Bain wrote that sending an influencer products with no strings attached was a successful influencer marketing strategy for some DTC brands.
☆ Leaked emails reveal what Revolve is paying influencers in its December ambassador contest — and some creators aren't impressed
  + stars: | 2022-12-02 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com   time to read: +5 min
Online fashion retailer Revolve has established a large customer base by leveraging influencers. Leaked emails that were shared with Insider reveal the requirements and payment for its December contest. Online fashion retailer Revolve has grown its customer base by leveraging influencers through seasonal contests centered on product sales. But some influencers say Revolve's ambassador program and "product gifting" strategy are out of touch with typical payments. "I honestly am so fed up," this person said, noting another frustration with Revolve: that it requires influencers to buy their products without guaranteeing payment.
0 next >>
Total: 4