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☆ How 'Bridgerton' Merch, Brand Collabs, and Marketing Made Regency Era Cool Again
  + stars: | 2024-06-25 | by ( Olivia Singh | ) www.businessinsider.com   time to read: +14 min
Advertisement'Bridgerton' provided escapist entertainment during a period of isolationPhoebe Dynevor as Daphne Bridgerton and Regé-Jean Page as Simon Basset in season one of "Bridgerton." Will Tilston, Florence Hunt, Luke Thompson, Ruth Gemmell, Luke Newton, and Nicola Coughlan in "Bridgerton" season three. Not only did "Bridgerton" fans read the novels, but they showed off the books themselves — original editions, newer covers, and limited edition variant box sets — on BookTok. Bath & Body Works teamed up with "Bridgerton" to create a 36-piece collection of candles, body care, and more. Not only did Bath & Body Works' "Bridgerton" products sell well, Cooper said, but they helped attract younger customers to stores thanks to promotional efforts on social media, where the "Bridgerton" campaign was the company's "most engaged" effort of the year.
Persons: Jonathan Bailey, he'd, Anthony Bridgerton, Bailey, Julia Quinn's, It's, That's, Charlotte, Phoebe Dynevor, Daphne Bridgerton, Jean Page, Simon Basset, Liam Daniel, Bridgerton, Chris Van Dusen, Rhimes, Cat Quinn, Quinn, Will Tilston, Florence Hunt, Luke Thompson, Ruth Gemmell, Luke Newton, Nicola Coughlan, Netflix Julia Quinn's, Penelope Featherington, Shondaland, Cassandra Morales Thurswell, Daphne Bridgerton's, Tea, Colin Bridgerton, Eloise Bridgerton, Francesca Bridgerton, Earl Grey, Kristina Tucker, Maurice Cooper, —, Cooper, Kendall Coleman, Williams, Mary McNamara, Melody Morton, Lush, Penelope Featherington cleanser, Hannah Dodd, Jessica Madsen, Bryan Bedder, Ladurée, Kiko Milano, influencers, Miley Cyrus, Billie Eilish's, Lady Whistledown's, Madsen, Dodd Organizations: Business, Netflix's, Netflix, Quinn's New York Times, New York Times, Republic of Tea, Body Works, Body, Williams, Los Angeles Times, Bath Locations: Morocco, England, COVID, BookTok, Republic, New York, Bath, New York City
☆ Netflix plans second season of 'XO, Kitty' as branding ties pay off
  + stars: | 2023-06-14 | by ( Danielle Broadway | Thomson Reuters | Danielle Broadway Covers Topics That Range Film Premieres | ) www.reuters.com   time to read: +2 min
REUTERS/Dado Ruvic/Illustration/File PhotoLOS ANGELES, June 14 (Reuters) - The Netflix (NFLX.O) romantic comedy "XO, Kitty" is returning for a second season, becoming the No. 1 streaming service's first television series to be spun-off from an original Netflix film, the "To All the Boys I've Loved Before" movie trilogy. "XO, Kitty" has a Korean lead character and "Queen Charlotte" features a Black actor in the title role. The 2016 science fiction series "Stranger Things" was its first successful entertainment franchise, with related merchandise and plans for a spin-off series and a stage play. The "XO, Kitty" brand has a partnership with Sanrio, a Japanese entertainment company, and American fashion retailer Forever 21 for a clothing line.
Persons: Dado Ruvic, Charlotte, Charlotte ", Kitty, Julia Quinn's, Queen Charlotte, Quinn, Shonda, Danielle Broadway, Richard Chang Organizations: Netflix, REUTERS, New York Times, Sanrio, Thomson Locations: Korean, Republic of, Los Angeles
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