Goldman recently surveyed 1,000 U.S. consumers about their holiday shopping plans, sorted by channel, products and retailers.
"We continue to see a healthy holiday shopping backdrop for retailers that offer strong value and innovation across their assortments," Roach said.
Amazon remains one of the most popular retail destinations for holiday shopping, attracting slightly more interest compared to the prior year, according to Goldman.
Target, another forecasted retail winner this season from Goldman, has lagged its retail peers this year, down 8% in 2024.
Wrangler brand owner Kontoor Brands was also among Goldman's buy-rated picks that it thinks can offer strong value and product innovation.
Persons:
Goldman Sachs, Goldman, Brooke Roach, Roach, LSEG, Kontoor Brands, Goldman's
Organizations:
Goldman, Walmart, Target, Kontoor Brands, Black, Kontoor