TikTok has officially launched its e-commerce service TikTok Shop in the US. The platform introduced TikTok Shop in the U.S. in September as an in-app shopping experience, capitalizing on the #TikTokMadeMeBuyIt trend. Though TikTok Shop previously faced backlash and was forced to shut down in Indonesia, consumers are increasingly trending toward buying off of social media. And 86% of Gen Z shoppers say social media influences their shopping habits, according to an ICSC report. One of those TikTok Shop enthusiasts is 29-year-old Chuck Vaughn, who called the TikTok Shop phenomenon "a gold rush."

---

Persons: TikTok, Pew Research Center –, Chuck Vaughn, Vaughn, he's, hashtag, Ant Duffin, Duffin Organizations: Nurphoto, Getty, Consumers, Gallup, Pew Research Center, Tennessee, CNBC, Social, U.S . Department of Commerce, Gartner Locations: U.S, Indonesia