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But that doesn't mean Musk can compel Trump to do everything he desires. Two big, related questions we have about Trump 2.0:Related Video 5 ways Elon Musk shook up Twitter as CEOThis is a case where predictions don't do us a lot of good. For starters, because both Donald Trump and Elon Musk are unpredictable characters. For instance: Reuters reports that although Elon Musk has been spending a lot of time using Twitter to promote candidates for Trump 2.0, he doesn't always get what he wants. AdvertisementReuters says Musk has posted about Trump's cabinet picks more than 70 times between November 7 and November 20.
Persons: Elon Musk, Donald Trump, Trump, they've, doesn't, Helen Coster, Alexandra Ulmer, Musk, Matt Gaetz, Gaetz, didn't, Vivek Ramaswamy, Musks, he's Organizations: Elon, Twitter, Trump, Republican, Republicans, Reuters, Treasury, Trump isn't
AdvertisementApple, which avoided the ad business for years, might finally be getting serious about it. You can see how Google strategists are gaming out Apple's ad ambitions in a newly surfaced document. So, how big could Apple's ad business get? Apple's current ad business is mostly confined to selling ads on its App Store search results page. The rest of "Operation Black Walnut" is useful for anyone trying to imagine what an Apple ad business could look like if Apple decides to build one.
Persons: Apple, Amit P, Mehta, Apple hasn't, Jason Kint Organizations: Apple, Google, TAC
Insider Today: White-collar recession
  + stars: | 2024-11-24 | by ( Matt Turner | ) www.businessinsider.com   time to read: +4 min
AdvertisementThis post originally appeared in the Insider Today newsletter. TikTok videos espoused the benefits of #publicsector jobs, and Google searches for "how to get a government job" hit a five-year high. Several careers consultants told Business Insider they were already experiencing a rush of demand from workers ready to shift to the private sector. But ask any white-collar professional, and they'll tell you a horror story that would prove otherwise. Hiring has held up well for low-earning workers, but those making six figures or more are in the midst of a white-collar recession.
Persons: Chelsea Jia Feng, Elon Musk, Musk, Vivek Ramaswamy, Laura Labovich, Peacock, BI's Peter Kafka, iStock, Rebecca Zisser, Jenny Chang, Rodriguez, Amazon, Natalie Ammari, Teiffyon Parry Organizations: Business, Porsche, Department, Government Efficiency, Comcast, Getty, BI Comcast, CNBC, MSNBC, NBC, Bravo, LinkedIn, Alexa, Uber, Ticketmaster, Google Locations: USA
In today's big story, billionaire Ken Griffin has some advice for President-elect Donald Trump, including a suggestion for his Treasury pick . While speaking Thursday at the Economic Club of New York, Griffin said he appreciates the importance of those issues to Americans but said aggressive tactics to address them could make things work. Griffin is one of the biggest donors to the Republican Party, but declined to publicly endorse either presidential candidate this year. AdvertisementModeration hasn't been the name of the game for Trump with some of his proposed policies. AdvertisementHe said he'd be open to selling a minority stake in his hedge fund to the right partner.
Persons: it's, Ken Griffin, Donald Trump, Trump Ken Griffin, Mike Blake, Insider's Bradley Saacks, Michelle Abrego, Griffin, Manny Roman, Trump, Marc Rowan, Rowan, Alexander Tamargo, Thoma Bravo Griffin, he'd, Zalubowski, Chelsea Jia Feng, Elon, Paul, Tyson, Megyn Kelly, Tucker Carlson Ron Antonelli, Chip Somodevilla, Rebecca Zisser, Tucker Carlson, Bari Weiss, BI's Peter Kafka, Chris Balfe, Ridley Scott's, You've, Dan DeFrancesco, Jack Sommers, Grace Lett, Ella Hopkins, Amanda Yen, Milan Sehmbi Organizations: Business, Treasury, Trump, Citadel, Milken, Global Conference, Reuters, Economic, of New, Republican Party, Citadel Securities, Sequoia, Millennium Management, BlackRock, Chelsea, Getty, Netflix, Bank of America, NY Daily, Fox News, Auto, Ford, GM, Volkswagen Locations: Beverly Hills , California, U.S, of New York, Montreal, New York, London, Chicago
AdvertisementIt used to be that leaving Fox News or other big media outlets was the end of your career. Ask two former Fox hosts, Tucker Carlson and Megyn Kelly, or Bari Weiss, an ex-New York Times editor. People like the former Fox News stars Tucker Carlson and Megyn Kelly, and the former New York Times writer and editor Bari Weiss. At the time, it seemed like we would see more people doing what he did — leaving mainstream media, going to digital, and building an audience there. Unless you're Tucker Carlson.
Persons: Tucker Carlson, Megyn Kelly, Bari Weiss, Chris Balfe, we've, Glenn Beck, TheBlaze, Carlson, Kelly, Weiss, Balfe, Beck, Donald Trump, he's, Fox —, Mike Tyson, Jake Paul, we're, Tucker, Joe Rogan, , He's, Vladimir Putin, Tucker Carlson's, They're, They've, it's Organizations: Fox News, Fox, New York Times, Red, Big Media, Glenn Beck Fox, YouTube, Facebook Locations: TheBlaze, Fox
AdvertisementComcast plans to spin off some NBCUniversal cable channels. Comcast said it was exploring spinning off its cable networks late last month, with BI's Peter Kafka writing that the move served as yet another signal of cable TV's decline. Analysts said Comcast could increase its valuation by selling its cable networks, though they were unsure if it would actually work out, BI previously reported. Disney CEO Bob Iger in the past floated the idea of selling Disney's TV and cable channels. NBCU's various TV channels are tightly integrated, sharing back office functions and talent that would have to be untangled, for one.
Persons: Peacock, Mark Lazarus, BI's Peter Kafka, Mike Cavanagh, Michael Hodel, Morningstar, Bob Iger Organizations: Comcast, MSNBC, CNBC, NBC, Bravo, Syfy, Golf, Wall Street, Business Insider, Analysts, Disney Locations: USA
One of the country's biggest cable TV companies doesn't want its cable networks anymore. That's the pitch Comcast is making Wednesday as it announces plans to split off almost all of its cable TV networks into a new company. Into the spinco goes every cable network Comcast owns except for Bravo. For the record: Comcast says it thinks the cable networks it is ditching can be successful on their own. And as I said last month: Comcast is getting rid of its basic cable networks for the same reason everyone who owns basic cable networks would like to get rid of their cable networks.
Persons: Brian Roberts, Trump, Kamala Harris, Brendan Carr, Trump's Organizations: Cable, Comcast, Bravo, CNBC, MSNBC, NBC, Paramount, Warner Bros, Discovery, Disney, Federal Communications Commission, CBS, Fox News Locations: USA
AdvertisementGoogle pays Apple at least $20 billion a year to make its search engine the default on iPhones. Those payments were at the heart of a federal antitrust case Google lost earlier this year. That's because a long-running deal between Apple and Google, where Google pays Apple at least $20 billion a year to make Google the default search engine on iPhones, is at the heart of the US government's antitrust case against Google. (Though, confusingly, an earlier Bloomberg report about the DOJ's plan focused on forcing Google to sell off its Chrome browser and never mentioned the Apple payments.) AdvertisementBut even if that happens, it doesn't mean Apple automatically loses all the money Google pays it every year.
Persons: it's, Judge Amit P, Mehta, Microsoft's Bing, they're, Trump, Tim Cook, Cook Organizations: Apple, Google, US Department of Justice, Street, Bloomberg, Trump, Big Tech Locations: China
AdvertisementSnap's new Spectacles offer AR features like piano lessons and video calls. While the Vision Pro is a heavier corded headset, Meta's smart glasses are more like sunglasses with a camera and an AI assistant. AdvertisementSome features were clunky but impressiveOne of the Spectacles Lenses offered virtual piano lessons. AdvertisementGoogle tried and failed to break open the smart glasses market in the past, but that hasn't stopped CEO Mark Zuckerberg from showing off another pair of smart specs, Orion, at Meta Connect in September. AdvertisementI was impressed by the Spectacles demo, but I'm still waiting for a feature that makes them feel like a must-have.
Persons: Meta's Ray, Jordan Hart, They're, Evan Spiegel, I've, It's, hasn't, Mark Zuckerberg, haven't, Peter Kafka, Orion, they're, I'm Organizations: Apple's Vision, Apple Vision, Google, Meta Connect
That's for good reason: An Apple TV set didn't make sense years ago. But in theory, if that goes well, then maybe Apple will be more interested in chasing an Actual TV Set. Apple still sells a dedicated Apple TV box, which you can plug into any TV to transform it into an "Apple TV." AdvertisementYou can debate whether Apple TV+ is actually successful — its movie strategy seems … challenged — but it at least makes sense strategically: Apple TV+ is supposed to generate recurring monthly revenue, and Apple is all about recurring monthly revenue as part of its "services" push. A TV set — even the most awesome TV set — would be a one-and-done proposition for Apple.
Persons: you've, That's, Mark Gurman, Gurman, doesn't, Tim Cook's, Donald Trump, Cook, Trump, Apple, we've, Ben Lovejoy, Steve Jobs, Yukari Iwatani Kane, Walt Mossberg, Jobs, I'm Organizations: Apple, Trump, YouTube, Google
Turns out America elected Elon Musk, too
  + stars: | 2024-11-16 | by ( Peter Kafka | ) www.businessinsider.com   time to read: +6 min
Now that Trump has won, Musk is seemingly attached to him — in public and behind the scenes. At the moment, it also looks like they've elected Elon Musk. And Musk is relentlessly promoting Trump on Twitter, the site he bought in 2022 and renamed X. Related storiesPresident-elect Trump on Elon Musk: "He likes this place. He first floated the idea of having Musk run a government efficiency office in early September, but it wasn't a focus of his rallies and pitches.
Persons: Trump, Musk, we've, Donald Trump, they've, Elon Musk, there's, Vivek Ramaswamy, that's, Vladimir Putin, Volodymyr Zelenskyy, He's, can’t, I'm, It's, We've, David Nasaw, tycoons, William Randolph Hearst, Andrew Carnegie —, Trump's, Kamala Harris, Vance, Tim Walz, — I've, haven't, Tesla, Esther Crawford, Theodore Roosevelt, Hearst, Franklin Roosevelt Organizations: Elon, Trump, Department of Government, Twitter, New York Times, Times, United Nations, Mar, City University of New York Graduate Center, Musk, US, SpaceX, Carnegie Locations: Iran, Trump's Florida, Texas, Mexico, Florida, Madison
Disney dodges the Trump question
  + stars: | 2024-11-14 | by ( Peter Kafka | ) www.businessinsider.com   time to read: +4 min
Last week, Warner Bros. "In a way, we've already consolidated," he said on the company's earnings call Thursday morning, in response to a question about M&A possibilities during Trump 2.0. Disney, like other media companies that have news organizations, has already drawn Trump's ire, during the 2024 campaign. During that fight, conservatives harped on the company, calling it too "woke," while liberals — including some Disney employees — felt the company wasn't forceful enough in standing up for diversity. AdvertisementIt's no surprise, then, that Iger didn't say the word "Trump" once during his call.
Persons: Bob Iger, Iger, he's, , Trump, we've, Rupert Murdoch's Fox, David Zaslav, Zaslav, John Malone, Malone, it's, JD Vance, Matt Gaetz, Murdoch's, Kamala Harris, He's, Paramount's, Ron DeSantis, harped Organizations: Warner Bros, Discovery, Service, Trump, Disney, Comcast, Big Tech, of Justice, Time Warner, Murdoch's Disney, ABC, Paramount's CBS, Gov Locations: Hulu, Disney's, Florida
But some people still seem surprised to see Trump nominate Pete Hegseth for defense secretary. It's a reminder that while Twitter — and Elon Musk — is influencing Trump, he's also a very, very big TV guy. Here's one clue: Trump has just nominated a Fox News host, Pete Hegseth, to be his secretary of defense. Mr. Musk has also attended at least one national security meeting with Mr. Trump alongside the likes of Stephen Miller, a top aide, and Donald Trump Jr., according to a person briefed on the meeting. But for now, both things can be true: Donald Trump has both Twitter and TV on his mind — even if he's actually watching only one of them.
Persons: Donald Trump, Pete Hegseth, It's, Elon Musk, Trump, he's, Ron DeSantis, Pete, CNN's Brian Stelter, YouTuber Shawn Ryan, Musk, Rick Scott of, Howard Lutnick, Linda E, McMahon, Recep Tayyip Erdogan of, Volodymyr Zelensky, Javier Milei, Milei, Stephen Miller, Donald Trump Jr Organizations: Fox News, Trump, Twitter, Elon, , Hegseth's Fox News, Florida Gov, Fox, Army National Guard, YouTube, 4chan, New York Times, Department of Education, Mr, Times Locations: Washington, Florida, Rick Scott of Florida, Canada, Recep Tayyip Erdogan of Turkey, Ukraine, Argentina, Mar
Does this mean Twitter is going to be more important in the Trump 2.0 era? It's really not Twitter — it's — Twitter goes on television, or if they have breaking news, I'll tweet, I'll say "Watch this — boom." AdvertisementTrump was the TV presidentTrump was transfixed by TV, and that meant TV was the most important medium during his first presidency. Musk, for instance, spent part of his Sunday using Twitter to criticize "Saturday Night Live" — just like Trump used to do. But I will be surprised if Donald Trump, TV guy, becomes Donald Trump, Twitter guy.
Persons: Donald Trump, Elon Musk, Trump, , Tucker Carlson, Charlie Kirk, Kirk, US Sen, Rick Scott, 🇺🇸🇺🇸, own e, abou, witt, and i, ike Organizations: Twitter, Service, Trump, US, itt, Fox, Adv
Let's call it the YouTube election
  + stars: | 2024-11-09 | by ( Peter Kafka | ) www.businessinsider.com   time to read: +5 min
And I'm very confident — based on my non-scientific poll of my teenage sons, who inhale YouTube — that those numbers are way, way bigger for young people. But what was most interesting about the election was the way the Trump campaign spent the summer embracing YouTube personalities. Edison Research says YouTube — including both regular, free YouTube and YouTube's paid YouTube Music service — is the most popular way for people to listen to (or watch) podcasts. And, unlike platforms like Instagram and TikTok — podcasters can get a meaningful share of the advertising revenue generated by their YouTube audiences. We should think about it as a podcast plus a YouTube election," he says.
Persons: Donald Trump, Joe Rogan, Rogan, he's, Trump, , you've, Isn't Joe Rogan, YouTube's, JD Vance, Tucker Carlson, Megyn Kelly, Theo Von, Chris Balfe, Carlson, Kelly, Bari Weiss, Taylor Lorenz, Balfe Organizations: YouTube, Service, Fox News, Trump, Pew Research, Facebook, Edison Research, Fox, Red Seat Ventures, The Free, Crooked Media, Save
David Zaslav wanted a new president that was open to M&A. And we still don't know if Trump will have problems with specific deals — like he did when AT&T wanted to buy Time Warner. AdvertisementDavid Zaslav wanted a new president who would make it easier for his company to buy other companies — or sell itself. The second version of the Trump administration may be a boon for media companies facing "generational disruption," the Warner Bros. AdvertisementBut even if the new Trump administration is more receptive to big deals, that doesn't make them a foregone conclusion.
Persons: David Zaslav, Trump, , it's, Zaslav, John Malone, there's, Joe, Biden, Lina Khan, Jonathan Kanter, Shari, There's, Time Warner's, Rupert Murdoch's, Malone Organizations: Big Media, Time Warner, Service, Warner Bros, Discovery, Netflix, Federal Trade Commission, Department of Justice, Paramount, Trump, Trump's Department of Justice, Time Warner's CNN, T, Disney, CNN
Elon Musk's Twitter purchase has been a financial disaster. But if Twitter helped elect Trump, and Trump rewards Musk for that, does that matter? We don't know what role Twitter — and Musk's money — played in Trump's election. 🇺🇸🇺🇸The future is gonna be so 🔥 🇺🇸🇺🇸 pic.twitter.com/x56cqb6oT5 — Elon Musk (@elonmusk) November 6, 2024So, was that $44 billion well-spent, after all? AdvertisementThe truth is we won't know for some time — possibly forever — how much Musk's Trump support mattered.
Persons: Elon, Trump, Twitter, , Elon Musk, Donald Trump, rena, ould, emin, ories, ou this, aga, Amer, tim e Organizations: Twitter, Trump, Service, Elon, YouTube Locations: Trump's
Zaslav wanted a deal to happen. The problem, per Paramount: Zaslav didn't want to write a big check to Paramount owner Shari Redstone. What wasn't well-known: Zaslav spent months hanging around the basket, hoping that he could somehow land a Paramount deal. AdvertisementA week later, Paramount says, Zaslav talked to Bakish and told him he'd still love to make a deal. AdvertisementSo here we are today, nearly a year after WBD and Paramount first discussed a deal.
Persons: David Ellison, Larry Ellison's, David Zaslav, Zaslav, Shari Redstone, , Ellison, Larry, I've, WBD, Per, Bob Bakish, Bakish, he'd, Shari Redstone's, Paramount's Organizations: Paramount, Warner Bros ., SEC, Service, ers, Warner Bros Locations: writedowns, Zaslav
Snapchat says it averages 850 million monthly users. Meanwhile, Twitter's current owner, Elon Musk, says his service has 600 million monthly users. Back in April, Meta said Threads had 150 million monthly users. Some of them click on Threads posts they see there, and become Threads users that way. Threads doesn't seem like it's ever going to be that, and Meta doesn't seem very interested in trying to make that.
Persons: , Mark Zuckerberg, Snapchat, Twitter, Elon Musk, Meta, It's, You'll, Katie Notopoulos, Adam Mosseri's Organizations: Service, Twitter, US Securities and Exchange Commission, Meta Locations: Japan, Taiwan, Instagram
Comcast's Mike Cavanagh said the company will explore ditching its cable networks. AdvertisementComcast said this week it might separate from its cable networks and marry off its streaming service. Mike Cavanagh, Comcast's president, floated the idea Thursday of spinning out cable networks like CNBC and MSNBC into a new firm while holding on to NBC. Several industry analysts said that Comcast could increase its valuation by divorcing itself from its declining cable networks, as it would help emphasize its burgeoning streaming business. "The cable networks likely have little value on their own.
Persons: Comcast's Mike Cavanagh, Peacock, , Mike Cavanagh, Cavanagh, Jessica Reif Ehrlich, isn't, John Hodulik, Craig Moffett, Moffett, Insider's Peter Kafka, Michael Hodel, Tim Nollen, Rich Greenfield, Greenfield, it's, David Zaslav, WBD, NBCU, Brandon Katz, Max, Katz Organizations: Wall Street, Service, Comcast, CNBC, MSNBC, NBC, Disney, ABC, Bank of America, Warner Bros, UBS, Morningstar, Lightshed Partners, Starz, WBD's, NBA, Paramount, Max Locations: MoffettNathanson, USA
Cable TV networks look like they're in permanent decline. AdvertisementThe future of cable TV channels is not looking good, at all. And basic cable TV networks are bearing the brunt of the collapse. Programming from the cable networks, for instance, is part of the pitch behind its Peacock streamer. question — if Comcast doesn't want these assets contaminating its core business, why would anyone else want to own it?
Persons: , MSNBC —, WBD, Mike Cavanagh, There's, Craig Moffett, Cavanagh, They're, Brian Roberts Organizations: Cable, Comcast, Warner Bros, Service, CNBC, MSNBC, NBC Universal, NBC, Discovery, Paramount Locations: Bravo, USA
Is this because Twitter users want this? AdvertisementIs X, the service many of us still call Twitter, more likely to show users political posts from Republicans, or right-leaning accounts? But they both hover around two possibilities, which aren't mutually exclusive:AdvertisementTheory 1: Twitter is showing users what users want to see. And it's entirely plausible that some left-leaning users have left the platform during Musk's ownership, in part because he reinstated accounts from right-leaning users, including Trump himself. This is a notion that some current and former Twitter users believe, though there's no direct proof that it's the case.
Persons: Elon Musk, , Musk, Donald Trump's, I've, Twitter, Twitter they're, Kamala Harris, Harris, Trump, Platformer's Zoë Schiffer, he's, Ron DeSantis Organizations: Republican, The Washington Post, Street, Twitter, Trump, Service Locations: The, Florida
Not coincidentally, Rogan is so big that Trump spent three hours — three hours! The fact that you may not ever listen to Rogan or Hinchcliffe isn't a problem for Trump. AdvertisementLast Friday, Joe Rogan hosted Donald Trump on his podcast, which was a coup for both men: The three-hour interview/conversation has since racked up more than 34 million views on YouTube. Comedian Tony Hinchcliffe is part of Joe Rogan's universe. He performed at Donald Trump's rally at Madison Square Garden in New York.
Persons: Joe Rogan, Tony Hinchcliffe, Rogan, Trump, , Donald Trump, Trump's, Tony Hinchcliffe —, Joe Rogan's, Donald Trump's, ANGELA WEISS, Hinchcliffe, Bloomberg's Felix Gillette, Ashley Carman, Tony, he's, Theo Vons —, We're Organizations: Trump, Service, YouTube, York City, Madison, AFP, Bloomberg Locations: York, Puerto Rico, New York, Los Angeles, Austin
The Washington Post's non-endorsement of Donald Trump or Kamala Harris has kicked up controversy. AdvertisementExplaining the non-endorsement decision in LAAt the Los Angeles Times, owner Soon-Shiong posted on Twitter/X on Wednesday trying to explain the paper's non-endorsement. Earlier this summer, the Times' editorial board had already declared that Trump was "patently unfit for office" and "an imminent threat to democracy." "The non-endorsement undermines the integrity of the editorial board and every single endorsement we make, down to school board races. AdvertisementBut no matter what their intentions truly are, the Post and Times' non-endorsements are going to be seen as political statements — no matter what.
Persons: Donald Trump, Kamala Harris, , it's, Patrick Soon, Jeff Bezos, Will Lewis, Dia Dipasupil, Marty Baron, Donald Trump's, Lewis, Bezos, I've, Shiong, Trump, Mariel Garza, hadn't, Nika Organizations: Washington, LA Times, Service, Los Angeles Times, Post, New York Times, Editorial, Times, Columbia Journalism Locations: New, New York, LA, Gaza
Emma Tucker became The Wall Street Journal's first-ever female editor-in-chief in 2023. So we're doing things to make our audiences engaged, rather than thinking about "this is how we do things." What's not useful to Wall Street Journal readers? I mean, the amount of time that people spend reading The Wall Street Journal has gone up. And the one thing I can say with absolute certainty is there is a place for Evan at The Wall Street Journal.
Persons: Emma Tucker, Joe Biden's, Evan Gershkovich, , Murdoch, Joe Biden, Weeks, Biden, Tucker, Joe, It's, Mike Johnson, Kevin McCarthy, I've, there's, You've, We've, We're, we've, you've, Evan Organizations: Service, Sunday Times, Washington, Wall Street, Street Locations: Joe Biden's, England, Russia
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