The apparent win for the streaming service comes after it reported nearly $3 billion in losses last year. "We couldn't be prouder of our partnership with Peacock and are thrilled with the results of the first-ever exclusively live-streamed NFL playoff game," said NFL Commissioner Roger Goodell . Even before Saturday's strong viewership numbers, the NFL had plans to have streaming-only playoff games beyond this season. Last year, the NFL inked a one-year deal with NBCUniversal to carry this playoff game exclusively on Peacock. Amazon Prime Video has the exclusive rights to Thursday Night Football through 2033, and Peacock has one exclusive regular season NFL game through 2028.

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Persons: —, It's, Peacock, Max, Roger Goodell, They've, NBCUniversal, Hans Schroeder Organizations: Service, Business, Kansas City Chiefs, Miami Dolphins, Comcast, Peacock, NBC, Netflix, Disney, NFL, Street Journal, NFL Media, Amazon Locations: Kansas City, Miami, Peacocks's