A handful of restaurants across the US have changed their exterior marquee signs to read, "Dave's NOT Chicken."
The chain changed its marquee to "Dave's Not Chicken" at a Santa Ana, California restaurant.
Nancy Luna/Business InsiderDave's Hot Chicken was founded as a pop-up restaurant in East Hollywood in 2017.
But the chain's culinary team couldn't find "any product that delivered the same craveability as our chicken," the chain told Business Insider.
"Seeing Chick-fil-A's test further validated that this could be a viable option, so long as we could nail the flavor profile," the chain told Business Insider.
Persons:
Nancy Luna, Arman Oganesyan, Dave's, Chick
Organizations:
East Hollywood
Locations:
Santa Ana , California, East