In the past year, the company rolled out a vegan boxed Mac & Cheese, mayonnaise and vegan cheese slices.
Sinking sales have sparked troubles for pioneers, like Beyond Meat (BYND), which also has sausage products.
The once-trendy plant-based meat company has faced falling demand and ballooning costs in recent years.
Frey said that recent innovations in plant-based meat products, such as improving taste, texture and expanding options (i.e.
Besides taste, plant-based meat “faces challenges like price competitiveness, distribution issues and consumer skepticism,” Frey said.
Persons:
New York CNN — Oscar Mayer, Kraft Heinz, Oscar Mayer “ NotHotDogs, NotSausage, there’s, Sherry Frey, Frey, “, Oscar Mayer, ’, ”, ” Frey, Kraft, NIQ’s Frey
Organizations:
New, New York CNN, CNN, Kraft The Kraft Heinz Company, Kraft, Kraft Mac
Locations:
New York, Kraft’s, ”