Reviews are a low-cost way to market your business and get live feedback from customers. Here, two small-business owners offer advice for collecting customer reviews and using them to scale their businesses. In a BrightLocal survey of shoppers, 88% of respondents said they were likely to use a business that responded to all customer reviews. When you ask for reviews and respond to them, you let your customers know that you value their feedback, Elston said. "Customer reviews are your live focus group where you get really valuable feedback that you can use to enhance the customer experience, enhance your product, and enhance your business overall," she said.

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Persons: SBOs, —, Caroline Elston, Elston, Platterful, Ann, Noder, they'd, she's Organizations: Small, Service, Indiana, Consumers, Public, Phoenix, Google, Federal Trade Commission