The 2024 holiday sales from social media — driven by TikTok Shop and influencer affiliates, among other factors — show how far social shopping has come in the past five years. Americans viewed over 30,000 TikTok shopping livestreams that day, with one creator picking up $2 million in sales from a single session. "We've now been on TikTok Shop since the very beginning, and we've seen successes gradually and consistently increase month over month," Benator told BI. Live shopping platform Whatnot said in November that it had surpassed $2 billion in year-to-date livestream sales, for example. TikTok's owner ByteDance was likely behind the company's determination to make social shopping work as it sought to bring Douyin's success to TikTok.

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Persons: ByteDance, TikTok, Max Benator, We've, we've, Benator, William, Amanda Perelli, Instagram, Nicolas Le Bourgeois, Dan Whateley, Julian Reis, that's Organizations: TikTok Shop, Companies, Amazon, TikTok, QVC, Adobe Analytics, Retailers, Walmart, Target, Adobe, YouTube Locations: Asia, China, Santa Monica, Outlandish's Santa Monica, influencers, America