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They're pouring more money into Hollywood-style entertainment but want streamers to share more data. An industry effort is underway to standardize measurement of brand films. Brands are joining the chorus of content producers and creators demanding more audience data from Hollywood entertainment giants. Without transparency from the streamers, brands and their agencies rely on other measurements, some quantitative, some qualitative — typically a mix of things like critical reviews, social chatter, earned media, and sentiment. Most streamers don't show viewership data, so "you never really know how many people saw it," said Marc Gilbar, who leads Imagine's brands division.
Persons: Saint Laurent, who've, Gamble —, Brian Newman, REI, Hulu doesn't, Kyra Sedgwick, Paolo Mottola, Mottola, Megan Wells, who's, Ron Howard, Brian Grazer's, Marc Gilbar, Kimberly Doebereiner, Doebereiner Organizations: Hollywood, Brands, Pepsi, Companies, Procter, HBO, Unilever, Netflix, Hulu, Sundance Film, Brand Storytelling, G Studios Locations: Hollywood
Mattel's Barbie is just one of many big brands getting serious about making Hollywood-style entertainment. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Brands are also getting more systematic about tracking the projects' outcome so they can justify the cost. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. Showtime/PepsiPepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.
Persons: Barbie, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, It's, Procter, Kimberly Doebereiner, Paolo Mottola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, Showtime, Pepsi PepsiCo, PepsiCo, Pepsi Super, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain
"I don't imagine friends are talking about when they lost money," said Lee Baker, a certified financial planner and founder of Apex Financial Services in Atlanta. "The sexy sells," added Baker, a member of CNBC's Advisor Council. On one hand, crypto can be an on-ramp to more traditional investing — which is generally a good outcome, Mottola said. There's some evidence of this happening: 36% of new crypto investors said their purchase made them more interested in investing in the stock market, the study found. However, "the friends recommending [crypto], the sources of information on social media, may not be reliable," Mottola said.
CNN —Jon Hamm hasn’t found many roles to rival his breakthrough “Mad Men” part, and “Confess, Fletch” certainly doesn’t either. “Confess, Fletch” doesn’t possess a whole lot of heft, but it manages to serve as an old-fashioned and playful star vehicle, carving out a version of the character that’s distinctive from Chase’s broader, more slapstick-oriented take. There are also small but playful touches, like Fletch wearing Lakers gear in, you know, Boston. Fletch might not really have any reason to confess, but on that modest level, the movie qualifies as a not-so-guilty pleasure. “Confess, Fletch” premieres in US theaters and on digital platforms on September 16.
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