The signs of stabilization are perhaps most evident through recent better-than-feared earnings from behemoths like Alphabet and Meta Platforms as they focus on cost cuts and efficiency after 2022's rout. Meta Platforms said ad revenue rose about 12% last quarter from the prior year. Buying the '800-pound gorilla' It's hard to ignore Alphabet or Meta Platforms when investing in the advertising industry. On the digital side, Hanna Howard, a research analyst at GAMCO Investors, opts for Meta Platforms. Amazon posted a 22% increase in online advertising revenue year over year, and $10.68 billion in sales overall.

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Persons: Susan Li, Rohit Kulkarni, Gene Munster, Paul Meeks, Meeks, Morningstar's Ali Mogharabi, Hanna Howard Organizations: Apple, Google, Roth Capital Partners, Street, Meta, Intelligence, Amazon, Independent Solutions Wealth Management, GAMCO Investors, Munster, Web Services