Founders say VCs are increasingly demanding detailed data and visibility into their startups before considering a deal. But some in the industry say that for early stage startups, a reliance on data can create an illusion of certainty. Half a dozen early stage startup founders tell Insider that gone are the days when a good idea and flashy pitch deck were enough to close a deal. He described it as looking for "the golden playbook for investing in early stage startups." For his part Hasan says that when speaking to potential investors, he views an obsession with financials and data as a red flag.

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Persons: Miguel Guerrero, Guerrero, He's, Fahad Hassan, Hasan, Keyvan Firouzi, Firouzi, Jason Calacanis, it's, Dorothee Grant, Avante Price, James Cham, Cham, Hassan Organizations: IRL, Activant, Stanford, Carta, Investors, Bloomberg Beta Locations: New York