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Microsoft's VP of Energy Brian Janous is leaving. Brian Janous, Microsoft's VP in charge of data center energy strategy, is leaving just a month after being promoted to his current position, Insider has learned. Janous spent more than 11 years at Microsoft, primarily overseeing the company's cloud infrastructure energy and sustainability efforts. He was the first employee on Microsoft's energy team and was promoted to VP of Energy in June 2023, according to his Linkedin page. Janous is the latest executive to leave Microsoft's broader Cloud Operations and Innovations team, which manages the company's all-important cloud infrastructure.
Persons: Energy Brian Janous, Janous, Brian Janous, Microsoft's, Aditya Dalmia, Brian, Noelle Walsh, Scott Guthrie, Jennifer Weitzel, Osvaldo Morales, Michael Czamara, Dan Madrigal, Jeffrey Cox, Eugene Kim Organizations: Energy, Microsoft, Microsoft's CVP, Cloud Infrastructure, Planning, Industry, Operations, Innovations, Cloud Infrastructure Lease, Data, GM, Tejas Sukhadia, Innovation Locations: Microsoft's
Microsoft has begun to showcase ad formats within the OpenAI-powered new Bing search engine. A slide from a Microsoft Advertising roadshow event held in Amsterdam in March. Dennis WesterbeekAdvertisers can't currently buy ads specifically on the new Bing chatbot; their current Bing ad campaigns will extend to the chatbot automatically, agency sources said. Dennis Westerbeek, a senior digital advertising marketer at digital ad agency Adwise, was excited when he saw the new search ads. Westerbeek, who attended a Microsoft Advertising roadshow in Amsterdam, said he was also impressed that the new Bing had reached 100 million daily active users.
Microsoft said it can add $2 billion in revenue for every 1 percentage point of search share it gains. Microsoft's ad business already grew to $18 billion in the last 12 months. And search advertising is such a lucrative section of the roughly $500 billion digital ad market that it almost doesn't matter if Microsoft barely dents Google's dominance. Even growing its share of search users by a couple of percentage points could grow its revenue by billions of dollars. "The moneymaker for search advertisers is short-tail, transactional terms," Goodwin said.
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