This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. Aside from the fact that trying to be on every distribution channel was exhausting, it also wasn't working. He encourages businesses to focus on a single product, a single target audience, and a single distribution channel until they hit $1 million in revenue. My advice for others who want to choose a single distribution channel is that it has to feel expansive, like something you want to do. I simplified my funnelYour marketing distribution channel is not synonymous with your funnel.

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Persons: Meredith Noble's, Noble, SBOs, —, Meredith Noble, Alexandra Lustig, Dan Martell, it's, It's, we've Organizations: Small, Service, PR, Google