Shein's website drew 28.6 million unique monthly visitors in October, up 7.25% from a year earlier, according to Similarweb. Amazon trounces both online retailers with 56% of its 268 million unique monthly visits in October resulting in purchases, its data shows. Temu, which launched in the U.S. in September 2022, is offering deals for cheap goods for the holiday shopping season. Shein is ramping up holiday marketing in the U.S. and Europe as it extends its reach and products on its platform. Peter Pernot-Day, head of corporate strategy at Shein, said Shein has advised its marketplace sellers "to optimize their product listings" by "providing competitive pricing and keeping inventory up to date."

---

Persons: David, Dee, Delgado, Temu, Shein, Inditex's Zara, Melissa Minkow, Peter Pernot, Arriana McLymore, Nick Zieminski Organizations: REUTERS, Missguided, CI, Thomson Locations: New York City, U.S, Singapore, Europe, Similarweb, New York