Read previewGetting access to fertility benefits through your employer used to feel like a luxury reserved for workers at major tech companies. Many companies offer fertility benefits by partnering with providers like Progyny and Carrot, which offer customizable plans. Related storiesOffering great fertility benefits is one way companies can compete for top talent, especially millennials and younger professionals. A recent HR Brew/Harris Poll found that, overall, 63% of respondents thought companies should offer fertility benefits to employees. AdvertisementAnevski expects the number of businesses and industries offering fertility benefits will only increase, especially as top talent comes to expect it as part of a desirable job.

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Persons: —, Pete Anevski, it's, Progyny, Anevski, Megan Garner, Carrot, Garner, Fortune, Mercer, Harris, Gen Organizations: Service, Business, Microsoft, Google, Nike, Carrot, Progyny Locations: West Coast