The New York Jets during the fourth quarter against the Miami Dolphins in January.
Photo: Megan Briggs/Getty ImagesAmazon and the NFL are betting that a combination of two of America’s biggest pastimes—football and holiday shopping—will provide a ratings and retail windfall.
Amazon Prime Video plans to carry the first-ever “Black Friday” game later this week, serving Americans touchdowns and online shopping as an alternative to battling deal-seekers at the mall.
The technology giant plans to load up the game with sales promotions in a bid to turn the Friday after Thanksgiving into a major digital shopping day.
Persons:
Megan Briggs
Organizations:
New York Jets, Miami Dolphins, Getty, NFL, Amazon Prime