Twitter's traffic rank has been declining since January, according to a graph by Cloudflare's CEO. Elon Musk's takeover of the social media app has led to whiplash for users experiencing its changes. Meta's new competing Threads app reached 100 million users within days of launching. Predictions about Twitter's waning appeal have been a recurring theme of discourse around the app since Elon Musk took over last fall. Now, not only has Twitter threatened legal action against Meta over Threads, Musk has also tweeted the idea of a "literal dick measuring contest" against Zuckerberg.

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Persons: Elon, whiplash, Elon Musk, Cloudflare's, Matthew Prince –, –, Prince, Twitter, Cloudflare, David Belson, Mark Zuckerberg, Zuckerberg, Musk Organizations: Elon Musk's, Elon, Twitter Locations: .