AdvertisementThe already-frenetic SEO community went into overdrive, with social-media sites and industry forums buzzing over the trove. "This is another level of war between SEOs and Googlers," said Lily Ray, ​​a vice president at the SEO agency Amsive. Those crawlers are designed to ensure Google's search results return the most relevant and up-to-date information to the user. Some business owners have reported catastrophic website-traffic drops following two recent major Google Search algorithm updates in the span of months, while sites such as Reddit and Quora have flooded the top of search results pages. Google's response was met with an equally dubious one from the search community.

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