The country's economy is slowing down, and some shoppers are rethinking their luxury purchases.
AdvertisementChina, with its sheer population size and once-meteoric economic growth, has been heralded as a reliable cash cow of luxury brands for decades.
But the golden days of luxury shopping in China seem to be fading for many luxury brands — though there are exceptions.
In 2021, the Asia region, excluding Japan, was responsible for 35% of LVMH's total revenue.
It's a similar story at other luxury brands.
Persons:
—, LVMH, Kering, Hugo Boss, Burberry
Organizations:
Service, Gucci, Swatch
Locations:
China, Asia, Japan, Pacific