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☆ Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
▼ + stars: | 2024-09-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

The DOJ and the states are seeking a breakup of Google's adtech business. Separately, they said that while a separation of Google's ad server and its ad exchange would be good for competition in the adtech market, it might drive ad server costs up for publishers. Google's ad server is "a loss leader, they make all their money in AdX," the exec said, referring to Google's ad exchange that connects buyers and sellers. Global regulators have Google in their sights, tooAny unraveling of Google's ad empire would be complex. Over the pond, the European Union said last year it might look to break up Google's adtech business.

Persons: —, Google's, Tim Nollen, isn't gunning, adtech, Macquarie's Nollen, Bietti, Mark Jamison, there's, Arielle Garcia Organizations: Service, Eastern, Business, US Department of Justice, Google, DOJ, Microsoft, Macquarie, Publishers, US Department of, Northeastern University, Public Utility Research Center, Digital Markets, University of Florida, Global, European Union Locations: Virginia, AdX

☆ Inside Netflix's hunt for its next ads leader and what it signals about the company's future
▼ + stars: | 2024-09-03 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

Reinhard parted ways with previous ad sales leader Peter Naylor in July, in Netflix's second ads leadership shake-up in two years. To get a sense of how Reinhard is approaching the hire, Business Insider spoke with 11 people who had inside knowledge about the search or who are close to Netflix's ad business. Others with those credentials who some insiders think could be in the mix include Pooja Midha, EVP and GM for Effectv, the ad sales arm of Comcast's cable division. "They view ad sales as having a lack of rigor and discipline," the first person who'd had conversations with Netflix said. Netflix also shook up its ad sales leadership twice, with its first ads leader Jeremi Gorman being replaced after a year, and then with Naylor's recent exit.

Persons: —, Amy Reinhard, Reinhard, Peter Naylor, Lisa Valentino, WBD's Ryan Gould, Jim Keller, Pooja Midha, who'd, Naylor, Dimitrios Kambouris, Greg Peters, Peters, hadn't, Jon Whitticom, Whitticom, Netflix's, Jeremi Gorman, they're Organizations: Service, Madison, Business, Netflix, Warner Bros, Disney, Effectv, Hulu, Google, Big Tech, Insiders, Prime, Microsoft, Street Journal, NFL Locations: Madison

☆ Here are 4 things we're watching closely in the stock market this week
▼ + stars: | 2024-08-04 | by ( Zev Fima | ) www.cnbc.com time to read: +9 min

Stocks had a rough week, topped off with a pummeling Friday after the July jobs data came in weaker than expected. Until then, bad economic news was good news for the stock market, because it meant the Federal Reserve would start cutting interest rates sooner. On Thursday, a drop in U.S. manufacturing activity for July and a jump in initial jobless claims dragged down the market. Next week is light on economic data, so expect earnings reports and CEO commentaries to drive the market action. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio.

Persons: Stocks, Dow Jones, Jim Cramer, would've, Eli Lilly, Mounjaro, Berkshire Hathaway, Krystal, Tyson, BAX, Owens, Walt, Oscar Health, CRON, Krispy, Papa, Jim Cramer's, Jim Organizations: Nasdaq, Dow, Reserve, Broadcom, Devices, Palo Alto, PMI, Wynn Resorts, Investors, Wynn, Wynn Palace, U.S . Disney, Management, and Drug Administration, Carlyle Group, Krystal Biotech, Tyson Foods, TSN, Alpha Metallurgical Resources, BioCryst Pharmaceuticals, Axsome Therapeutics, Technologies, Clover Health, Realty Income Corp, Avis Budget Group, CSX Corp, CSX, Simon Property Group, Sterling Construction Company, Teradata Corp, Yum China Holdings, ZoomInfo Technologies, Holdings, Caterpillar, Baxter International, Vulcan Materials Company, Allegheny Technologies Incorporated, Constellation Energy Group, Marathon Petroleum Corp, Owens Corning Inc, Duke Energy Corp, GXO Logistics, Brands, Builders, Wynn Resorts Ltd, WYNN, Rivian Automotive, Devon Energy Corp, GigaCloud Technology Inc, Lumen Technologies, VF Corp, Walt Disney Co, Novo Nordisk, CVS Health, Aurora Cannabis Inc, Emerson Electric Co, Sony Group Corporation, SONY, Inc, ODP Corporation, Icahn Enterprises, MannKind Corp, ACM Research, Brink's Company, AppLovin Corporation, Digital Turbine, Sarepta Therapeutics, Occidental Petroleum Corp, Bros, SolarEdge Technologies, Aspen, Coeur D'Alene Mines Corp, Co, Vistra Energy, Cheniere Energy, Cronos, Himax Technologies, Properties Trust, Papa John's, Paramount Global, Trade, Lab, B2Gold Corp, Honest Company, Gilead Sciences, Growth, Nikola Corporation, Embraer, New Fortress Energy, Construction, Jim Cramer's Charitable, CNBC, Disney, Pixar Locations: Palo, Macau, Las Vegas, Boston, Vegas, Wynn Macau, China, Novo, Coeur, Gilead

☆ This under-the-radar tech stock will get a boost from Netflix's new advertising strategy
▼ + stars: | 2024-05-16 | by ( Samantha Subin | ) www.cnbc.com time to read: +2 min

A little-known technology stock could win big from Netflix 's shift in advertising strategy. The streaming giant announced Wednesday that it plans to debut its own advertising platform and partner with companies such as The Trade Desk and Magnite as its global ad-tier reaches 40 million monthly subscribers worldwide. While the partnership may take time to ramp up, Citi's Ygal Arounian estimates that it could add $500 million in 2025 gross billings to The Trade Desk. Every 10% of business funneled through The Trade Desk by 2026 could generate 2% upside to revenues, he estimates. "We also highlight TTD's scarcity value as the only scaled independent [demand-side platform] and its leadership in the highly-coveted CTV category."

Persons: Piper Sandler, Matt Farrell, Farrell, Morgan Stanley's Matthew, Chris Kuntarich Organizations: Netflix, billings, The, CTV, UBS

☆ An AI-powered adtech startup wants to automate the busy work in ad operations. Read the pitch deck it used to raise $3 million.
▼ + stars: | 2024-05-16 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Thousands of ad operations professionals log in daily to several different adtech platforms, setting campaigns live, tinkering with budgets and targeting, and producing reports. AdvertisementThe no-code platform allows users to use natural-language prompts to configure different "autopilots" across the various platforms they use. An ad-operations professional at a streaming company might use PilotDesk to automate tasks related to managing orders, campaign tracking, and post-campaign reporting. Check out the key slides from the pitch deck that helped PilotDesk secure $3 million in seed funding.

Persons: —, PilotDesk, Joe Hirsch, Hirsch, Phil Herget, Herget Organizations: Service, Business, Google, Labor, Ardent Venture Partners, Roster Capital, Ardent

Netflix's cheaper, ad-supported tier has amassed 40 million global monthly active users, the company said Wednesday. That's nearly double the 23 million figure the streaming giant shared in January. The company also said it would launch its own advertising platform and no longer partner with Microsoft for that technology. The tech giant will remain a programmatic advertising partner, but will also be joined by other ad tech companies including The Trade Desk, Google Display & Video 360 and Magnite. The streaming giant joined its media peers for the second time in making an annual pitch to lock in advertising for its platform.

Persons: That's, Ted Sarandos, Sarandos Organizations: Microsoft, Netflix, National Football League, CNBC, NFL Locations: Canada, U.S

☆ Earnings will drive the market next week — what we expect from 2 portfolio stocks
▼ + stars: | 2024-05-04 | by ( Zev Fima | ) www.cnbc.com time to read: +10 min

With the Fed, Apple earnings and the jobs report passing with flying colors this week, the runway to more gains looks a lot less cluttered. This past week was chock full of Club earnings: 12 portfolio companies, including Apple , delivered results. Analysts expect Wynn's earnings per share of $1.27 versus 29 cents a year ago when China was not fully back from Covid. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio.

Persons: Jerome Powell, we're, Jim Cramer, Jim, Apple, Eli Lilly, Estee Lauder, Stanley Black, Decker, Bausch, FactSet, It's, Bob Iger, Iger, Nelson Peltz, We're, Krystal, Berkshire Hathaway, Tyson, Jones Lang, Walt, Ferrari N.V, WK Kellogg, Wynn, Vishay, CRON, MARA, RICK, Ginkgo, Jim Cramer's, David Paul Morris Organizations: Federal Reserve, Apple, GE Healthcare, DuPont, Linde, Bausch Health, Coterra Energy, Club, Disney, Wynn Resorts, CNBC, Revenue, Vegas Sands, Cotai, Boston, Airlines, Krystal Biotech, Alpha Metallurgical Resources, Axsome Therapeutics, Tyson Foods, TSN, Bowlero Corp, CNA Financial Corp, CNA, Jones Lang LaSalle Incorporated, Technologies, Realty Income Corp, Lab, Teradata Corp, Technology, FMC Corporation, FMC, Paymentus Holdings, Shockwave, Vertex Pharmaceuticals, Goodyear Tire & Rubber Company, Simon Property Group, Sterling Construction Company, Apple Hospitality, Boise Cascade Corporation, BellRing Brands, Coty, COTY, Fidelity National Information Services Inc, Vornado Realty, Walt Disney Co, Holdings, Madrigal Pharmaceuticals, Nikola Corporation, BP, Rockwell Automation, MarketAxess Holdings, Jumia Technologies, GEO Group, Builders FirstSource Inc, Duke Energy Corp, WYNN, Rivian Automotive, Arista Networks, Occidental Petroleum Corp, Astera Labs, Bros, Flywire Corporation, B2Gold Corp, Kinross Gold Corp, Virgin Galactic Holdings, iRobot Corp, Electronic Arts Inc, McKesson Corp, ACM Research, Avadel Pharmaceuticals, Toyota Motor Corp, Emerson Electric Co, Perion, Editas, Brink's Company, Sinclair Corporation, New Fortress Energy, Starwood Property Trust, Animal Health, ELAN, Farms, IM Cannabis Corp, Fox Corporation, Formula One, Icahn Enterprises, Teva Pharmaceutical Industries, Arm Holdings plc, ARM, AMC Entertainment Holdings, Trade, AppLovin Corporation, Sciences Corp, SolarEdge Technologies, Roblox Corporation, GigaCloud Technology Inc, Warner Bros ., Properties Trust, Growers, Constellation Energy Group, Cronos, Fiverr, Solar Inc, EPAM Systems, Cedar Fair Entertainment, Digital Holdings, RCI Hospitality Holdings, Akamai Technologies, Semiconductor, Insulet Corp, NuScale Power Corporation, Ginkgo Bioworks Holdings, Bloom Energy Corporation, Construction, AMC Networks, CRH Public Ltd . Company, Jim Cramer's Charitable, Allen, Co . Media, Technology Conference, Bloomberg, Getty Locations: China, Eaton, Amazon, Covid, Macao, Vegas, Sun Valley , Idaho

☆ Lightning Round: The forces of improvment are weighing on Roku, says Jim Cramer
▼ + stars: | 2024-03-01 | by ( Jim Cramer | ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailLightning Round: The forces of improvment are weighing on Roku, says Jim Cramer'Mad Money' host Jim Cramer weighs in on stock including: Magnite, Global Net Lease, Roku, Dream Finder Homes, and Applied Materials.

Persons: Jim Cramer Organizations: Lease, Materials

☆ Cramer's Lightning Round: 'Not recommending' Global Net Lease
▼ + stars: | 2024-03-01 | by ( Julie Coleman | ) www.cnbc.com time to read: +1 min

Stock Chart Icon Stock chart icon Global Net Lease's year-to-date stock performance. Stock Chart Icon Stock chart icon Magnite's year-to-date stock performance. Stock Chart Icon Stock chart icon Roku's year-to-date stock performance. Stock Chart Icon Stock chart icon Dream Finders Homes' year-to-date stock performance. Stock Chart Icon Stock chart icon Applied Materials' year-to-date stock performance.

Persons: I'm, It's, you've, I've Organizations: Lease, Lam Research

☆ Why some adtech companies are soaring even as the end of cookies threatens to crush the industry
▼ + stars: | 2024-03-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewThere's a lot of doom and gloom in the digital ad industry, but a handful of adtech firms are showing surprising growth. But advertisers are also bracing for Google to kill third-party cookies in Chrome browsers at the end of this year. AdvertisementThe death of third-party cookies is loomingHowever, adtech firms are also bracing for the death of third-party cookies this year, and the loss of third-party cookies isn't accurately shown in companies' earnings yet. Google killed 1% of third-party cookies from Chrome in January and plans to stop supporting them by the end of the year. Adtech firms including The Trade Desk and PubMatic haven't estimated the potential impact of cookies, but both cite cookies as risk factors in their annual reports.

Persons: —, Magnite, Mark Wright, Wright, Rajeev Goel, PubMatic, Goel, Prohaska Consulting's Wright, Criteo, haven't, Todd Parsons Organizations: Service, Trade, Business, Google, Prohaska Consulting, Unity Software, CTV

☆ Fed's favorite inflation gauge looms next week — plus, what we want from 2 portfolio earnings reports
▼ + stars: | 2024-02-24 | by ( Zev Fima | ) www.cnbc.com time to read: +10 min

Wall Street returned to its winning ways this week — and Nvidia 's blowout earnings report Wednesday night was a big reason why. Twenty-six of our 32 portfolio stocks have delivered their results this earnings season (we didn't own Abbott Labs at the time of its report). It was a muted week for macroeconomic data, but we did get a slightly better-than-expected January existing home sales report on Thursday. In the week ahead, two more Club names are set to report earnings before a market-moving economic update arrives Thursday morning. The two other reports of note are the January new home sales report on Monday and ISM Manufacturing report on Friday.

Persons: Dow, we'll, bode, We're, Li Auto, Krystal, Arcutis, MARA, Iovance, Goldman Sachs BDC, CRON, BUD, Papa, LEV, Ginkgo, Jim Cramer's, Jim Cramer, Jim, Spencer Platt Organizations: Nvidia, Nasdaq, Dow Jones, Dow, Palo Alto Networks, Bausch Health, Coterra Energy, Abbott, Companies, TJX, Marshalls, TJX Companies, Berkshire Hathaway, Krystal Biotech, Alpha Metallurgical Resources , Inc, Fidelity National Information Services Inc, Animal Health, ELAN, Public Service Enterprise Group, Surgery Partners, BioCryst Pharmaceuticals Inc, Outdoor Holdings, Enlight Renewable Energy Ltd, Kosmos Energy, Playtika, Video Communications, TiRobot Corp, IRB, SBAC Communications Corporation, HEICO Corporation, FS KKR, Archer Aviation Inc, TransMedics, Sterling Construction Company, AES, Cruise Line Holdings, Lowe's Companies, American Electric Power Company, Bank of Nova, APLS Pharmaceuticals, Bank of Montreal, BMO, Devon Energy, Solar Inc, Technologies, Lab, Virgin Galactic Holdings, Splunk Inc, eBay, EBAY, Luminar Technologies, Agilent Technologies, G Foods, Masimo Corp, Baidu, Parts Inc, Icahn Enterprises, Viatris Inc, ACM Research, Golden Ocean Group, EMCOR, Industries, NRG Energy, Dycom, Editas, UWM Holdings Corporation, Vistra Energy, Marathon Digital Holdings, AMC Entertainment Holdings, Paramount Global, IonQ Inc, International, HP, Monster Beverage Corporation, Cronos, Birkenstock Holding, Anheuser, Busch InBev, Body, Brink's Company, Flags Inc, Papa John's, ACI, Hormel, Lion Electric Company, BlackRock TCP, Dole plc, DOLE, Fisker Inc, Dell Technologies, Ginkgo Bioworks Holdings, Autodesk, Green Brick Partners, Hewlett Packard Enterprise, Veeva Systems, INTTEST Corporation, Jim Cramer's Charitable, CNBC, New York Stock Exchange, Getty Locations: New York City, U.S, Salesforce, Maxx, Bank of Nova Scotia, BlackRock, Cayman

☆ Kroger, Albertsons, and Instacart are all racing to snap up an $11 billion chunk of the retail media market
▼ + stars: | 2024-01-30 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Offsite ads currently make up about 15% of retail media spend and are expected to make $11 billion this year, according to Insider Intelligence, increasing to $24 billion by 2027. Kroger works with adtech firms like Magnite, PubMatic, and OpenX to sell streaming ads targeted with retail data. Retailers are riding the death of cookies and streaming TVBy increasing the audiences that see their ads, retailers are betting they can seize two major opportunities. "When cookies come out of the marketplace, where retail media shines is that we all offer large audiences of real people doing real things," said Kristi Argyilan, SVP of retail media at Albertsons Companies. Using retail data, they can target specific groups — like moms who buy specific products at the grocery store every week.

Persons: —, It's, Andrew Lipsman, Roku, Kroger, Lipsman, Kristi Argyilan, Cara Pratt Organizations: Service, Intelligence, Business, Walmart, Brands, Albertsons Companies, Disney, Kroger Precision Marketing

☆ New ads business will launch on Philips Smart TVs to take on Samsung and LG in the $33 billion connected-TV ad market
▼ + stars: | 2024-01-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Read previewA new connected-TV ads business is set to launch on Philips Smart TVs in the coming weeks to rival competing solutions from LG, Vizio, and Samsung, according to multiple people familiar with the matter. The new offering is from TP Vision, a consumer electronics company that operates the Philips Smart TV brand in Europe and other countries outside the US. TitanOS will operate as a standalone business unit from TP Vision, a separate person familiar with the matter said. AdvertisementIn the highly competitive connected-TV ads market, scale will be crucial to the success of Titan Ads. AdvertisementAs one TV ad buyer put it, "The last thing we need is more hardware fragmentation initiatives.

Persons: —, Janko Roettegers, TPV, Ampere, Richard Broughton Organizations: Service, Philips Smart, LG, Samsung, Business, TP, Philips Smart TV, Philips TV, TitanOS, TP Vision, Philips, Pocket Media, Titan, Ampere Analysis, Sony, Netflix, YouTube Locations: Europe, Americas

☆ The New York Times quietly brought 'open programmatic' ads back to its app
▼ + stars: | 2023-10-13 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

The New York Times is juicing up its ad revenue by bringing so-called open programmatic advertising back to its mobile app. Open programmatic is a methodology that lets any advertiser buy digital ads in real-time. In 2019, the Times shut down open programmatic ads from its mobile app because it wanted to focus on growing subscriptions and because those ads reportedly slowed the app's load times. The Times kept programmatic ads on its website. However, it currently allows Google, Index Exchange, PubMatic, and Magnite among others to sell programmatic ads on its desktop website according to its ads.txt file, which lists the companies publishers allow to sell programmatic ads.

Persons: We've, Matt Barash, Roland Caputo, it's, Meredith Kopit Levien Organizations: New York Times, Times, Google, Exchange Locations: Americas

☆ The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google
▼ + stars: | 2023-09-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +6 min

AdvertisementAdvertisementPublisher-focused adtech firms that traditionally work with The Trade Desk, which helps advertisers buy digital ads, are now in competition with it. The Trade Desk has been aggressively building products that will undercut the business of publisher-focused adtech companies, or "supply-side platforms," according to industry insiders. The Trade Desk has not traditionally competed with SSPs, which help publishers of online content price their ad inventory and make it available to buy. "By saying this publicly, The Trade Desk is throwing down the gauntlet." He added that other ad-buying platforms besides The Trade Desk have direct deals with publishers, similar to OpenPath.

Persons: SSPs, Ari Paparo, Matt Prohaska, Will Doherty, Prohaska, Rajeev Goel, Shiv Gupta, Gupta, Desk's Doherty, Magnite, PubMatic, Adam Soroca, they're Organizations: Google, SSPs, Marketecture, Prohaska Consulting, Trade, Exchange, Microsoft, Publishers Locations: OpenPath

☆ Adtech firm The Trade Desk has a plan to reduce the cost of digital ads
▼ + stars: | 2023-08-24 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

The Trade Desk will start undercutting the fees publisher adtech firms tack on to digital ads. The adtech used by publishers often inaccurately prices their inventory, said a Trade Desk exec. Adtech firm The Trade Desk is about to execute a plan to lower the price advertisers pay for digital ads. The Trade Desk operates software called a "demand-side platform" that advertisers use to buy ads across the internet. While other DSPs occasionally send low-ball bids, publishers might be more willing to look at The Trade Desk's bids due to the large amount of advertisers using its platform.

Persons: SSPs, Will Doherty, Doherty, Chris Kane, Adam Soroca, aren't Organizations: Google, Jounce Media, Trade

☆ Infillion emerges as buyer for bankrupt adtech company MediaMath
▼ + stars: | 2023-08-22 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Adtech company Infillion is set to acquire the assets of bankrupt adtech firm MediaMath. US-based adtech company Infillion has emerged as the highest bidder for the assets of MediaMath, the high-profile adtech firm that filed for Chapter 11 bankruptcy in June, according to court filings. A sale hearing is scheduled to take place on Wednesday 8.30 a.m. Eastern Time in the Delaware bankruptcy court. London-based Genius Sports, a sports data and video-streaming company, made the second-highest bid for the MediaMath assets, according to the court filings. Infillion was formed in 2022 after Disney sold its video adtech asset TrueX to the location-focused adtech firm Gimbal in late 2020.

Persons: Infillion, couldn't, Sports didn't, MediaMath, Xandr, TrueX, Gimbal, Joe Zawadzki Organizations: MediaMath, Sports, Google, Disney, TrueX, Street, Amazon, Bank of America, Mobile, Phoenix Locations: Delaware, London

☆ Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business
▼ + stars: | 2023-08-11 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

The tech will help publishers sell ads on and off Amazon, according to job postings. The retail giant has 11 job postings for a new team called "PubTech" that will be part of Amazon Ads. The Amazon Ads' team is building products for first-party publishers that have channels on Amazon — like Twitch, FireTV, and Freevee — as well as third-party web publishers, according to the job listings. While Amazon does help publishers sell ads through a unit called Amazon Publisher Services, that unit is not part of Amazon Ads, and those services require publishers work with third-party SSPs. The core of Amazon's $37 billion ad business are search ads, and its ad division has mostly focused on building tools for advertisers.

Persons: Twitch, Freevee —, Ameet Shah, Magnite Organizations: Amazon, Google, PubTech, Ads, Amazon Publisher Services, Prohaska Consulting, Exchange, Microsoft, Trade Locations: what's

☆ Former adtech unicorn MediaMath nearly saved itself from bankruptcy. Then its last hope vanished.
▼ + stars: | 2023-07-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +15 min

The adtech company held panel sessions and meetings at the "MediaMath Penthouse." But behind the scenes, MediaMath CEO Neil Nguyen had barely been sleeping, according to three people familiar with the matter. "We collectively believed as a company, board, and advisors that we had a deal in hand," the statement continued. When advertisers or agencies buy ads through a platform like MediaMath, the adtech company must pay publishers immediately for their ad space. But the adtech company must wait — often 90 days or more — to be paid by the advertiser or agency.

Persons: MediaMath, Goldman Sachs, MediaMath execs, Neil Nguyen, Nguyen, Olivier Anrigo, Xandr, Joe Zawadzki, Ernest Hemingway, Searchlight wasn't, Neil, Houlihan Lokey, Zeta, Viant, Chris Vanderhook, Tim Vanderhook, Frederick M, Brown, MGI, Lionel Hahn, Remco Westermann, Gary Hershorn, MGI's, Westermann, they'll, Zawadzki, he'd Organizations: Cannes Lions, Cannes, Goldman, Searchlight Capital, Carlton Hotel, Google, IBM, Bain Capital —, Aperiam, Searchlight, Silicon, Zeta Global, Media, Games Invest, Verve, MGI's Verve Group, Getty, Verve Group, Trade, World Trade, Trade Center Locations: France, Cannes, hobnobbing, Delaware, Japan, Manhattan, New York City, MediaMath, AperiamVentures

☆ The digital-ad industry is spending the 4th of July holiday scrambling to recover funds lost from MediaMath's shocking bankruptcy
▼ + stars: | 2023-07-03 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

One adtech executive believes MediaMath's bankruptcy is a sign of more pain to come. MediaMath's filing for Chapter 11 bankruptcy protection has sent shock waves throughout the digital-ad industry. Now MediaMath's creditors, who are cumulatively owed more than $100 million, are scrambling to figure out their next moves. It's likely that the unsecured creditors owed money by MediaMath would receive just pennies on the dollar once the bankruptcy proceedings are resolved. Bannister said Raptive was in the process of seeing how much money MediaMath owed it.

Persons: MediaMath, SSPs, Goldman Sachs, PubMatic, Ana Milicevic, Milicevic, It's, Paul Bannister, Bannister, Raptive, Scott Messer, he's, they're, Brian O'Kelley Organizations: MediaMath's, MediaMath, Fuel, Sparrow Advisers, Messer Media, YouTube, ANA Locations: MediaMath, there's

☆ Terence Kawaja's adtech-focused investment bank Luma Partners may lose 3 of its partners amid a disagreement over its future direction
▼ + stars: | 2023-05-05 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Luma Partners' three partners are currently planning to exit the company, Insider has learned. It followed a disagreement with Luma Founder and CEO Terence Kawaja about the future vision for the firm. Luma Partners, the adtech-focused investment bank may lose all three of its partners following a disagreement with the company's founder, Terence Kawaja, about the future direction of the firm, Insider has learned. Kawaja's court jester style is in sharp contrast to that of Andersen, Greenbaum, and Filippini who tend to keep a lower profile. For the moment, they remain partners with Luma, which is currently working on a live M&A deal, Andersen said.

☆ As competition for the $45 billion retail media market heats up, one of its biggest players is expanding beyond advertising to stay on top
▼ + stars: | 2023-03-27 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Retail firm Pacvue is expanding beyond advertising. The firm made its name in e-commerce advertising but will now pitch advertisers on retail tech used to manage sales. Retail adtech firm Pacvue is moving beyond retail advertising, an industry that will be worth $45 billion in the US this year, according to Insider Intelligence, Insider's sister companyFour-year-old Pacvue is one of the biggest players in this space, handling $150 billion in gross merchandise value for retailers. At the same time, traditional adtech firms like Pubmatic, Magnite, and The Trade Desk are rolling out retail media products, creating even more retail media tools that brands must navigate. Pacvue is also expanding beyond retail media because it recognizes that there is a ceiling on how much brands will spend on retail advertising.

☆ MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.
▼ + stars: | 2023-03-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +19 min

At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness. The machine-learning revolution that took over the financial industry was finally happening in marketing, and many industry insiders considered MediaMath to be the hottest adtech company of the time. "We never came close to consummating such a deal with MediaMath nor entertained the purported valuation," said a representative for Singtel. The Trade Desk, the most comparable independent DSP company to MediaMath, was riding high after its 2016 initial public offering. The quasi-equity agreement was structured to protect Searchlight if MediaMath didn't perform to certain quotas or if things went south financially.

☆ PE firm Bridgepoint takes a majority stake in Equativ, valuing the adtech firm at around $370 million
▼ + stars: | 2023-02-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Bridgepoint Development Capital has taken a majority stake in the adtech firm Equativ. It values Equativ at 350 million euros, or $371 million, according to a person familiar with the matter. Private equity firm Bridgepoint has taken a majority stake in Equativ, the French adtech company formerly known as Smart Adserver, the pair said on Thursday. A person familiar with the matter said the deal values Equativ at 350 million euros, or around $371 million. Bridgepoint raised 1.7 billion euros for its BDC IV fund, while Croissance had raised 100 million euros.

☆ Digital video is set to top traditional TV this year. How Wall Street says to play it
▼ + stars: | 2023-02-23 | by ( Samantha Subin | ) www.cnbc.com time to read: +7 min

As of Thursday's close, Netflix shares were up 9% year to date, while Disney , Paramount and Warner Bros. NFLX YTD mountain Netflix shares since the start if 2023 During the pandemic, the streaming industry challenged cable TV as customers cut the cord. Shares of Netflix struggled Thursday following a report from The Wall Street Journal that the company was cutting prices in over 30 countries. Disney represents another clear-cut behemoth in the space, and boasts one of the higher number of buy ratings on Wall Street. The Trade Desk is another advertising stock Wall Street is bullish on, with more than 60% of analysts giving a buy rating on the stock.

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