Anderson and Bullock refer to it as a "social tonic," or a hangover-free alternative to beer. It's one of the top-selling cannabis beverage brands in the U.S., according to market research firm BDSA. Bullock and Anderson project sales of more than 9 million cans next year — which, with prices starting at $24 per six-pack, would generate at least $36 million in annual revenue. Unsurprisingly, the co-founders say they're well-positioned to fill the void — even as research into cannabis' health effects remains inconclusive. That same year, Constellation Brands, which produces Corona and Modelo beers, invested $4 billion in Canadian cannabis company Canopy Growth.

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