Marketers say conversational AI is taking some of the pressure off of live customer service. This story is part of "Revolutionizing Customer Experience With AI," a series exploring the game-changing technologies driving customer interactions. Brands are discovering that using AI costs less, gets more done in less time, and provides a more customized, reliable shopping experience. Wingstop is experimenting with an AI pilot on phone orders in select restaurants. When customers call a pilot location, they are greeted by an AI phone voice taking them through the ordering process.

---

Persons: —, Herb, Katie Bevier, Bevier, Maddie Lupori, Lupori, We've Organizations: Service, Brands, Kroger, eventual Locations: Wingstop