Erica Lubinic is the 25-year-old founder of Saint Ivy Vintage and a TikTok creator.
Tapping into social media trends like #ThriftTok and #vintagebundle has boosted her sales.
Her business, Saint Ivy Vintage, sells secondhand clothing and offers personal-styling services.
I landed on Saint Ivy Vintage and a whole new aesthetic, with a promotional photo shoot and everything.
It's fun to find clients through social media because while some of them share my personal style, others don't at all.
Persons:
Erica Lubinic, Saint Ivy, Zers, Erica Lubinic thrifts, Lubinic, I'm, TikTok, they've
Organizations:
Saint Ivy, Service, Saint
Locations:
Depop, Canada, TikTok, Waterloo , Ontario