All it took for the crookie to take shape was a baker looking for a diversion, his time-tested croissant recipe and a few cookies for inspiration.
It took TikTok to make it go viral.
Stéphane Louvard created the crookie almost a year and a half ago when he came up with the idea of putting cookie dough into a croissant and then baking it again.
On one day in February, Mr. Louvard sold 2,300 of the pastries at his bakery in a bustling Paris neighborhood.
The crookie — Mr. Louvard’s son Nicolas, a business school student, came up with the name — has not just taken social media by storm.
Persons:
Louvard, Mr, Louvard’s, Nicolas
Organizations:
Mr
Locations:
Paris, Madrid, France