Spotify will cut white-noise podcasts from its Ambassador Ads program, according to a Bloomberg report.
White-noise creators can make $18,000 a month curating nature sounds for background listening.
A Bloomberg memo showed Spotify thought white-noise podcasts cost them $38 million annually.
An anonymous source told Bloomberg that because white-noise listeners play shows in the background, the Ambassador Ads, which are part of Spotify's marketing budget, was not money well spent.
White-noise podcasts feature loops of calming sounds, ranging from thunderstorms and bird calls to pure static noise.
Persons:
Lizzie Widhelm, Ashley Carman
Organizations:
Bloomberg, Morning, Spotify