A quick search reveals #over55ontiktok has 47.4 million views, and @oldgays has 11 million followers.
Her agency works with Amazon and others to find TikTok influencers over 55.
"Older influencers have popped in popularity recently," Karwowski told the Times.
And while these older influencers probably won't generate enough income to retire on, it can help give them a financial boost, the Times says.
Posting on TikTok could encourage retirees to overcome ageist stereotypes that insinuate older adults and technology don't mix.
Persons:
—, Zers, TikTok, Mae Karwowski, Lillian Droniak, Karwowski, they've, Harry Styles
Organizations:
Service, New York Times, Amazon, Times
Locations:
TikTok