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☆ After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
  + stars: | 2024-12-10 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Ad industry insiders say the Omnicom takeover of Interpublic Group could kick off more M&A. The US ad industry has barely grown over the past few years. AdvertisementSome industry insiders think the Omnicom-IPG tie-up is just the start of a massive reordering of the $70 billion ad agency industry and that it's only a matter of time before other holding companies are forced to acquire or be acquired as they look to bulk up. Private equity has been circlingThe big holding companies could also be a target for private-equity giants. Industry insiders have speculated for months that WPP, which once ranked as No.
Persons: William Ritchie, Ritchie, Andreas Roell, Mark Read, Arthur, Sadoun, Tom Triscari, WPP's, Publicis, Omnicom, Havas, Mark Penn's Stagwell, Bill Koenigsberg, Martin Sorrell, David Morgan, Kepler, Blackstone, who's, Tata, Jay Friedman, They're Organizations: Interpublic, Insiders, WPP, Private, Accenture, Google, WY Partners, FGS, Evros, Publicis Groupe, Lemonade Projects, Vivendi, Horizon Media, Capital, Horizon, Temasek, Apollo, KKR, Industry, IBM, Tata Consultancy Services, Droga5, Goodway Locations: US, London
☆ Adtech's $40 billion juggernaut The Trade Desk is about to face its biggest test yet
  + stars: | 2024-03-01 | by ( Lauren Johnson | Lara O'Reilly | Ryan Joe | ) www.businessinsider.com   time to read: +11 min
The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.
Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research
☆ Microsoft has laid down a plan to double the size of its advertising business to $20 billion
  + stars: | 2022-11-25 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Microsoft Advertising has ambitions to double the size of its ads business to $20 billion. Today, Wilk heads up Microsoft Advertising, a $10 billion business. Microsoft is now looking to double the size of its ads business, Wilk said, though he didn't offer a timeframe of when it might hit that target. If Microsoft Advertising were to grow into a $20 billion business, it would overtake Chinese tech giant Tencent. Gaming could become an important Microsoft Advertising assetGaming will become another key driver of Microsoft's advertising growth.
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