Ashlee LeSueur, cofounder of The Buy Guide, told The Wall Street Journal that Stanley was resistant. AdvertisementStanley, which long marketed itself as an outdoorsy company for campers, construction workers, and — primarily — men, first introduced the Quencher cup in 2016. "Some of the executives had a really difficult time imagining a more female-leaning color palette on the Stanley products," LeSueur told The Journal. "I think the biggest difference when Terence came on was just that enthusiasm," LeSueur told the podcast. AdvertisementThe company's marketing shift worked: Stanley cups have become major status symbols at schools, sparked a collector's mentality around the mugs, and — in at least one case — led to a Stanley cup heist.

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Persons: Stanley, Quencher, Ashlee LeSueur, —, Stanley Quencher, Terence Reilly, LeSueur, Lauren Solomon, Solomon, Reilly, Terence, Callum Borchers Organizations: Wall Street, Service, Street Journal, The, eBay, Stanley, Starbucks, Target Locations: Quenchers