The maximalist martinis encapsulate the "loud luxury." Loud luxury, in contrast to quiet luxury, is about spending a lot and owning it. "Call it loud luxury," she wrote. Loud luxury, in contrast, isn't afraid to show off. It's not necessarily the logo that makes something loud luxury, but anything that stands out and signals "this is expensive."

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Persons: —, Boon, Jaya Saxena, Punch —, Kendall Roy, HBO's, Lauren Saria, Punch, Martini Organizations: Service, Ilis Locations: New York, San Francisco, San Francisco and New York, Manhattan, there's, Ilis, Miami