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☆ Running clubs are surging in popularity and all types of brands are lining up to sponsor them
▼ + stars: | 2024-07-18 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

For years, big fitness brands like Lululemon and Nike have hosted running clubs at their stores that attract athletes. But the more recreational and social running clubs popping up all over the country are getting the attention of brands of all stripes. Running app Strava has 860,000 clubs on its platform, and 37% of active users are part of a running club. Most of Slow Girl Run Club's runners are women between the ages of 22 and 30. Instead, she looks for partnerships that Slow Girl Run Club's members are interested in.

Persons: —, Gen, Tyler Swartz, Swartz, Endorphins, Isabel DiGiovanni, DiGiovanni, Coco Organizations: Service, Nike, Business, Brands, IRL, New, New York, New York Mets, New York Marathon, Miru Locations: New York, Chicago, Miami, Dallas

☆ Meta and TikTok Are Top Brand Choices, but Snap Is More Cost-Effective
▼ + stars: | 2024-07-09 | by ( Madeline Stone | Lauren Johnson | ) www.businessinsider.com time to read: +5 min

Brands have turned away from relying solely on Meta and are using many different platforms to acquire new customers, including relatively new channels like TikTok. Measured's data shows that Snap is the cheapest channel for brands to acquire customers. On TikTok, it costs brands $139.58 to acquire a customer, while Meta nets out to $83.16. Forty-seven percent of advertisers bought TikTok ads, and 5% of brands invested in Reddit ads to find customers. AdvertisementWhile Meta, Pinterest, and TikTok get more of Measured's clients to spend, the data suggests that Snap could be an overlooked channel for brands, as it has low acquisition costs.

Persons: —, Warby Parker, Glossier, it's, that's, Brett Bardsley, Clay Cohen, Bardsley, TikTok, Eva Hart Organizations: Service, Facebook, Business, Brands, CAC, CPO, Jungle, Advertising Research

☆ Amazon is winning the race for TV ad dollars, leaving Netflix and other streamers in the dust
▼ + stars: | 2024-07-05 | by ( Lucia Moses | Lauren Johnson | ) www.businessinsider.com time to read: +8 min

Both companies made a splash at this year's upfront presentations, where streamers make their pitches for the nearly $70 billion in annual TV ad spending and advertisers seek to lock down the bulk of their annual TV ad commitments. But among newer streamers, it's Amazon that's winning advertisers' wallets, several ad buyers told Business Insider. AdvertisementAmazon's big increase in ad inventory and lower ad prices, of about half the ad rate ($30 per 1,000 impressions) that Netflix sought when it launched its ad tier in 2022, put pressure on other TV ad sellers to lower their prices. A second ad-holding-company exec said they expected Amazon to be the third or fourth biggest TV ad seller in the upfronts, behind traditional TV stalwarts NBCUniversal and Disney and potentially YouTube. Data has shown that people watch three times as much Netflix as they do Prime Video, although Prime Video viewing is growing.

Persons: —, execs, NBCUniversal, They're, catchup, Netflix's, Max, Ed Papazian Organizations: Service, Netflix, Amazon, Business, Disney, Warner Bros, gunning, Sports, NBA, NFL, NASCAR, National Women's Soccer League, National Basketball Association, WWE, Fox, Wall Street, Prime, NBC, Media Dynamics

☆ Meta and Google have become new allies for retailers in their battle to steal ad dollars from Amazon
▼ + stars: | 2024-06-28 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Read previewRetailers have new friends in their battle to steal ad dollars from Amazon: Meta and Google. And Kroger inked a deal to sell targeted Meta ads for grocery-focused brands. Instacart is working with YouTube to let advertisers target ads based on someone's shopping behavior on Instacart. Kroger Precision Marketing's Pratt said that Kroger is also pitching Meta ads to social advertisers as performance ad formats. Advertisers typically buy social ads to increase big branding goals like awareness, but retailers want to prove that social ads also drive sales.

Persons: —, Kroger, Ross Walker, Walker, Andrew Lipsman, Cara Pratt, Instacart, Shopify, Andrius Baranauskas, Baranauskas, Marketing's Pratt, Lipsman Organizations: Service, Google, Meta, Business, Amazon, Retailers, Media, Kroger, Marketing, Kroger Precision Marketing, YouTube Locations: Canada, Acadia, Shopify

☆ How a new adtech firm aims to help Amazon steal TV budgets
▼ + stars: | 2024-06-27 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Gigi is a startup that aims to make it easier for brands to buy and measure streaming video ads with Amazon. The firm also provides advertisers with granular metrics like the incremental reach of a TV ad campaign, Epstein said. AdvertisementAs third-party cookies go away, Gigi's pitch plays up brands' first-party data to create more effective Amazon ads. For example, a Shopify merchant can analyze data from their Shopify website with Amazon data to find audiences to target with ads. Gigi wants to work with agenciesThe bulk of Amazon ads are bought using traditional shopper marketing dollars, but Epstein said that his firm is squarely focusing on TV ad budgets.

Persons: —, Gigi, Adam Epstein, Epstein, Gigi Gigi Gigi, Omnicom, Capital, adtech execs, Mike Baker, Rosco Hill Organizations: Service, Amazon, Business, Amazon's, Wall, Amazon Marketing, AMC, Ascential, Ascential's, Golden Ventures, AperiamVentures Locations: Rosco

☆ Big Silly Trivia Game Is Helping Women Make Friends, Combat Loneliness
▼ + stars: | 2024-06-25 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +5 min

The game, called The Big Silly Trivia Game, is one of a new set of groups and activities aimed at helping millennials and Gen Z make friends during the loneliness epidemic. While other trivia games like now-defunct HQ Trivia have used live mobile games to draw viewers, The Big Silly Trivia Game wants to fill a hole of questions geared to young women's interests, including nostalgia. While The Big Silly Trivia Game is virtual, Shine has focused on ways to connect people during it. Creators on a Saie Beauty brand trip played a game of The Big Silly Trivia Game The Big Silly Trivia GameShine also recently hosted a game during an event that beauty brand Saie Beauty held in New York's Catskills area. The Big Silly Trivia Game is also getting into real-life events.

Persons: —, Natalie Shine, Shine, Z, Rocky's Matcha, Emmett Shine, Korula, Jess Butler, Hayes Flanagan, they're, what's, Merv Griffin, Carrie Bradshaw, she's Organizations: Service, Business, Shine, Netflix, Instagram, Brands, Soft Services Locations: millennials, New York's, New York

☆ Affiliate-marketing firm Button is launching a retail advertising product to shake up the $140 billion industry
▼ + stars: | 2024-06-19 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewMarketing tech firm Button wants a piece of retail media. AdvertisementAccording to eMarketer, advertisers will spend $140 billion on retail media globally this year. "The intent in those moments is not nearly as high as the retail media intent in a retailer site," Jaconi said. AdvertisementButton claims that its initial tests with its retail ad product increased return on ad spend, a key metric that tracks the effectiveness of each ad dollar, by an average of 34% compared to other offsite retail media products. With the growth in retail media, a cottage industry of adtech firms like Criteo, Epsilon, Pacvue, and Skai are vying for a piece of brands' retail media spend.

Persons: —, Button, Michael Jaconi, NBCU's Peacock, Jaconi, they're Organizations: Service, . Publishers, Publishers, Business, Microsoft

Dara Treseder, CMO, AutodeskAutodeskSince joining Autodesk in 2022, Treseder has been instrumental in driving brand awareness for the design industry software company, boosting new business, and increasing customer satisfaction scores. Her efforts have helped Autodesk exceed its marketing-contributed pipeline targets by 41% and increase campaign conversion rates by 30%, the company said. In 2023, Treseder led five attention-grabbing brand activations that reached 178 million people, improved brand reach by 4%, and boosted web traffic referrals from social media by 44%. Treseder has also been shepherding the launch of Autodesk's generative AI 3D-modeling technology. Treseder has been particularly successful in driving growth for Autodesk's education business, with users increasing by 20 million since she joined the company.

Persons: Dara Treseder, Treseder, That's Organizations: Autodesk Autodesk, Autodesk, Marvel, New York Times, Design, Howard University, Public Health Institute, Autodesk Foundation Locations: Las Vegas, South Africa

☆ Digital advertisers want 'premium content' — but are in a battle over how to define it
▼ + stars: | 2024-06-18 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Read previewPublishers are racing to be known for "premium" content to keep advertising revenue afloat, but there's a swirling debate in the industry over how to define it. AdvertisementFor example, some broadcasters are pitching their streaming content as premium by selling it directly to advertisers without using third-party adtech companies. Broadcasters are gunning for control of streaming ad dollarsAt the same time, TV publishers are angling to define themselves as makers of premium content that appeals to advertisers. Instead of premium content, many advertisers are more concerned with premium audiences who are watching streaming content. Still, Gupta from U of Digital said that broadcasters have the upper hand in deciding what is considered premium content because there is a lack of high-quality content in streaming environments.

Persons: —, Max, Critics, Joe Root, Shiv Gupta, Gupta, Permutive's Root, Digital's Gupta, gunning, Rachel Eckerling Organizations: Service, Business, Hulu, Disney, Google, Trade, Association for National, Jounce Media, ANA, Universal, Broadcasters, Publicis, Precision, CTV, Publishers, Industry, Interactive

☆ Basketball Hall of Famer Bill Walton dies at 71
▼ + stars: | 2024-05-27 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Basketball legend Bill Walton died after a battle with cancer, the NBA announced May 27. Walton, 71, won two NCAA titles and two NBA championships. AdvertisementBasketball legend Bill Walton has died after a prolonged battle with cancer, the National Basketball Association announced on May 27. Walton, 71, played center and won two National Collegiate Athletic Association titles while playing with UCLA. He was inducted into the Naismith Basketball Hall of Fame in 1993, followed by the College Basketball Hall of Fame in 2006.

Persons: Bill Walton, Walton, — Organizations: NBA, NCAA, Service, National Basketball Association, National Collegiate Athletic Association, UCLA, Portland Trail Blazers, Boston Celtics, Naismith Basketball Hall of Fame, College Basketball Hall of Fame, Business Locations: Walton

☆ Royal Caribbean and Carnival Cruise ships leave from Baltimore for the first time since the collapse of the Key Bridge
▼ + stars: | 2024-05-27 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

The port's terminal was blocked after the Francis Scott Key Bridge collapsed and killed six workers. AdvertisementTwo months after Baltimore's Francis Scott Key Bridge collapsed, cruise ships are now taking off from the Port of Baltimore. The two trips are notable as the first cruise ships to leave Baltimore since the port was blocked by the collapse of the Francis Scott Key Bridge on March 26. The Francis Scott Key Bridge services about 30,000 people a day. AdvertisementOne week ago, the port's terminal was the headquarters for the recovery operations for the Francis Scott Key Bridge, Daniels added.

Persons: Francis Scott Key, —, Baltimore's Francis Scott Key, We've, Jonathan Daniels, Daniels Organizations: Port, Service, Royal, Business, Francis Scott Key Bridge, Baltimore Sun, Maryland Department of Transportation Locations: Port of Baltimore, Royal Caribbean, Bermuda, Greenland, Canada, Baltimore, Maryland

☆ Hollywood's biggest summer blockbusters are off to a slow start
▼ + stars: | 2024-05-27 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Hollywood saw weak box office sales over Memorial Day weekend, despite new releases. Memorial Day weekend box office revenue is down 40% year-over-year. Studios hope upcoming releases like "Deadpool & Wolverine" will boost summer sales. Warner Bros. claimed "Furiosa: A Mad Max Saga" brought in $25.6 million in ticket sales through Sunday. Meanwhile, Sony expects "Garfield" to make $31.9 million from total Memorial Day weekend sales through Monday.

Persons: —, Max, Garfield Organizations: Hollywood, Service, Warner Bros, Sony, Business

☆ Mobile-marketing startup Tappa raised $4.9 million to help brands build more engaging apps. Here's the pitch deck it used.
▼ + stars: | 2024-05-17 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Mobile-marketing firm Tappa wants to help brands with some of those problems by driving traffic and engagement within mobile apps. The firm is pitching a software-development kit, or SDK, that app publishers can use to create branded mobile keyboards in their apps. The branded keyboards use deep linking to drive people to specific parts of an app. These branded keyboards are opened half a million times each month, Giel said.

Persons: —, Tappa, Leo Giel, Giel Organizations: Service, Apple, Google, Mobile, Business, Alicorn Venture Partners, Real Madrid

☆ How viral olive-oil brand Graza tapped influencers for its largest product launch after slashing its marketing budget
▼ + stars: | 2024-05-16 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewTwo-year-old Graza has popularized squeeze bottles filled with olive oil that appear in seemingly every food influencer's social videos. And those influencers are playing a key role in the brand's largest product launch to date beyond the squeezable bottles: Beer-can refills. On May 9, Graza rolled out beer cans of olive oil, sending the new product to about 300 creators, said Kendall Dickinson, head of social and influencer marketing for Graza. The goal was to show people how to refill the signature squeezable bottles with more sustainable cans and a kitchen funnel. For example, a TikTok and Instagram video shows how to make onion rings using Pabst Blue Ribbon beer and Graza's olive oil.

Persons: —, Graza, Kendall Dickinson, Andrew Benin, influencers, Dickinson, Harris Teeter, We've Organizations: Service, Graza, Business, Procter, Gamble, Walmart Locations: Benin

☆ Adtech firm TripleLift strikes deal with Amazon to solve one of the biggest challenges in its $46 billion ad business
▼ + stars: | 2024-05-15 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Adtech firm TripleLift has partnered with Amazon on so-called native ads. TripleLift will also pitch the product to other retailers with other types of ad formats. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementAdtech firm TripleLift has partnered with Amazon to allow advertisers to extend campaigns beyond Amazon's own websites. New York-based TripleLift, founded in 2012, sells these formats on behalf of publishers, and the ads are designed to resemble publishers' content.

Persons: TripleLift, Sellers, — Organizations: Amazon, Service, Business Locations: New York

☆ A new crop of startups wants to help solve loneliness among millennials and Gen Z. Here's how they're connecting strangers and making money.
▼ + stars: | 2024-05-10 | by ( Lauren Johnson | Sydney Bradley | ) www.businessinsider.com time to read: +10 min

Plus, the pandemic and the shift to working from home have made millennials and Gen Z lonelier than ever, thanks in part to doomscrolling. "I believe the conventional 'make friends' apps too closely mimic the dating model, which can feel awkward and high-pressure for making friends," he said. The group hosts "reading parties" at bars and event spaces with the goal of helping people connect through reading. Dinner With Friends, a group that throws dinner parties, has worked on sponsored events with brands like Bumble and Geneva. Dinner With Friends founder Anita Michaud said brands typically either sponsor entire dinners or provide products — like canned cocktails — for the dinner parties.

Persons: —, they've, Danial Hashemi, Sydney, Z, millennials, Cliff Lerner, Lisa Oreshkina, Saneblidze, Tom Worchester, Andreessen Horowitz, Victor Pontis, Luma, Liz Chick, Gen, Mira Hobbs, ReCreate's Chick, Anita Michaud, Peter Boyce II, Boyce, Maitree Mervana Parekh, Marlon Nichols, they're, it's, Ben Bradbury Organizations: Service, Business, Sydney Bradley, Big Tech, Tech, Timeleft, Reading, Facebook, VC, Wine, Bumble, New, Acrew, MaC Venture, Reading Rhythms Locations: New York City, Los Angeles, New York, Brooklyn, Squarespace, Lisbon, Amsterdam, London, San Francisco, Geneva

☆ Check out the pitch decks these advertising startups have used to raise millions and shake up the industry
▼ + stars: | 2024-05-10 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

A new wave of startups are trying to change the digital advertising industry. They're pitching new tech for cookieless ads, streaming TV, and influencer marketing. Here are 24 pitch decks that startups have used to attract investors. AdvertisementAfter years of challenges securing funding, a new wave of advertising startups is raising millions. Here are 24 pitch decks that top execs and founders have used to sell investors on their companies.

Persons: — Organizations: Service, Millennial Media, Business, Vibe

☆ Meta is about to open up the generative AI floodgates for advertisers with new tools
▼ + stars: | 2024-05-07 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Read previewMeta is giving advertisers more generative AI tools. Meta's AI can create full image variations — though advertisers need to feed an image to Meta to create an ad. AdvertisementMeta said that it has started rolling out the generative AI features and they will be available globally to all advertisers by the end of the year. "What we are hearing from advertisers is that these generative AI tools are saving time and resources while increasing productivity," he said. Alvin Bowles, VP of Meta's global business group, said that Meta is working with agencies and brands to educate them on how to use generative AI tools to make their jobs more efficient.

Persons: —, Meta, John Hegeman, Hegeman, Max, Alvin Bowles Organizations: Service, Business, Meta

☆ How 12 brands are using generative AI in their ad campaigns, from bringing the artist Salvador Dalí to life to helping shelter pets get adopted
▼ + stars: | 2024-05-07 | by ( Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Virgin Voyages created a virtual version of Jennifer Lopez, "Jen AI." Virgin Voyages/VMLAgency: VMLThe campaign: Last summer, Virgin Voyages created "Jen AI," an online platform that allowed users to send a personalized video of Jennifer Lopez to their friends to invite them to go on a cruise. The "Jen AI" was trained on Lopez reading a script using technology from SpeakUnique. Meanwhile, guardrails were built in by a team of moderators, including an updated list of banned words Jen-AI wouldn't say. VML says the campaign delivered nearly 20 million impressions and that 15% of global visitors to VirginVoyages.com had consumed content related to the Jen-AI campaign.

Persons: Jennifer Lopez, Jen, Lopez, Deeplocal, VML, Billy Bohan Chinique, Chinique Organizations: VML Agency, Virgin Voyages Locations: SpeakUnique, VirginVoyages.com

☆ Email startup Beehiiv just raised $33 million to build a big ad business and differentiate itself from rival Substack
▼ + stars: | 2024-05-02 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The firm closed a $33 million round of Series B funding, with the bulk of the money going toward building out its advertising business, CEO Tyler Denk told Business Insider. With the new round of funding, Beehiiv hopes to make $5 million from ads in 2024, he said. AdvertisementBeehiiv acquired the email ad platform Swapstack and launched its ad network that places ads in newsletters during the third quarter of 2023. Beehiiv's Denk said that Beehiiv has a "difference in philosophy" on ads than Substack does.

Persons: —, Tyler Denk, Beehiiv, Denk, Boston Globe Media's, Beehiiv's cofounders, Substack, Jesse Singal, Beehiiv's Denk Organizations: Service, Business, NEA, Sapphire, Lightspeed Venture Partners, Boston Globe, Morning, Netflix

☆ A top exec at PR giant Edelman lays out its plan to invest in generative AI
▼ + stars: | 2024-04-26 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

To do so, Edelman recently promoted Brian Buchwald to global chair of product and AI to oversee the firm's AI investments. Buchwald joined Edelman in 2023 and was previously the global head of product, trust data, and technology at the firm. Previously, this tool used small language models and now uses generative AI and large language models, Buchwald said. Using generative AI has increased the tool's ability to predict future trustworthiness with 97% accuracy, he said. More broadly, holding companies have made significant investments into generative AI for content creation that compete with Edelman.

Persons: Edelman, Taco Bell, Brian Buchwald, Buchwald, Weber, Interpublic Group's Weber, Jay Pattisall, Forrester Organizations: eBay, Business, New York Times, Google, Adobe, Edelman, WPP Locations: Talkwaker

☆ PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
▼ + stars: | 2024-04-25 | by ( Marta Biino | Lauren Johnson | ) www.businessinsider.com time to read: +9 min

Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.

Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, —, upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest

☆ How Amazon won over skeptical advertisers to get Prime Video off to a strong start
▼ + stars: | 2024-04-23 | by ( Lucia Moses | Lauren Johnson | ) www.businessinsider.com time to read: +5 min

Amazon is also staffing up for Prime Video sales teams, recently hiring ad veteran and former NBCUniversal sales exec Krishnan Bhatia as VP of global video advertising for Amazon Ads. Advertisers' initial reaction to Prime Video ads was mixedAdvertisers reacted with a mix of excitement and skepticism when Prime Video entered the TV ad market last year. Amazon estimated Prime Video ads would reach 115 million monthly viewers in the US. AdvertisementBut the skepticism was short-lived as Amazon set Prime Video up for success in several ways. Amazon will also have to start regularly sharing data showing advertisers how many people are actually watching Prime Video and for how long.

Persons: —, Krishnan Bhatia, Amazon, It's Organizations: Service, Business, YouTube, Hulu, Amazon, Comcast, Disney, Etihad, Best, Samsung's, Prime, Amazon Ads, Netflix, Street Journal

☆ Meet the 33 rising stars of adtech solving digital advertising's toughest challenges
▼ + stars: | 2024-04-11 | by ( Lauren Johnson | Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Advertising tech companies are rushing to move away from third-party cookies. They're also developing new products for hot areas like streaming TV and retail media. With big challenges like the death of third-party cookies and new opportunities from areas like retail media and streaming TV, adtech companies are in a race for the industry's top talent. And they're hoping to cash in on the rise of retail media from the likes of Amazon, Walmart, and Kroger. They're also aiming to solve for cookieless advertising as Google's Chrome browser removes third-party cookies used for targeting and measuring digital ads, and they're developing next-generation generative AI tools.

Persons: They're Organizations: Business, Netflix, Disney, Amazon, Walmart, Kroger

☆ A startup is using AI to place products within YouTube and TikTok videos, creating a new type of ad for brands and creators
▼ + stars: | 2024-04-09 | by ( Amanda Perelli | Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Read previewIn an October YouTube video, lifestyle creator Shelby Church talks about quitting Airbnb. This new ad structure that's being incorporated into YouTube and TikTok videos could help generate passive revenue for creators. That's similar to the model for Google's AdSense program for the standard ads that air during a YouTube video. In creator videos, product placement has mainly appeared in the background of show-like setups, like video podcasts. Rembrand's AI tool creates and places the adRembrand aims to use AI to make product placement easier for brands and creators.

Persons: —, Shelby, seltzer, doesn't, Cory Treffiletti, Rembrand, Charles Schwab, Garnier, Treffiletti, We've, We're, we're Organizations: Service, Shelby Church, YouTube, Business, Bubly, UTA Ventures, United Talent Agency, Adobe Locations: Airbnb, Greycroft

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