Ohls, the senior editor for rock & alternative at Spotify, is responsible for the curation of many of the music streamer's biggest playlists. "Our team is there to really bring a human touch to the music curation on the platform," she says. "We're there to connect audiences with artists, with music, in a way that really keeps emotion and connection feeling organic and real." When I see a good playlist, I can clearly understand that the curator behind it has a real understanding of the audience they're trying to reach with it. Envision where your playlist will be listened toIf understanding your audience is step one, step two is understanding the setting of your playlist.

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Persons: Laura Ohls, Ohls Organizations: Spotify, CNBC