Laura Modi wasn't looking for a reason to quit her job as she walked the aisles of her local pharmacy at 3 a.m. — she just wanted to find something to calm her crying newborn. Instead, hidden between a rack of magazines and discounted bottles of sunscreen, she found a multi-million dollar business idea: organic baby formula. It was 2016, and Modi had given birth to her daughter just five days earlier. In 2017, when Modi's daughter turned one, she decided to quit her job as Airbnb's head of hospitality and set out to create a baby formula with cleaner ingredients. In 2022, Bobbie's revenue topped $84 million, despite last year's nationwide shortage of baby formula, which was triggered by supply chain issues and the discovery of the life-threatening pathogen cronobacter in powdered formulas.

---

Persons: Laura Modi wasn't, Modi, wasn't, What's, Modi's, Bobbie, that's Locations: —, San Francisco, U.S