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Top related persons:
Laura Meyer - 2 — - 1 Patrick Miller - 1 Mark Power - 1 Power - 1 Horizon's Meyer - 1 it's - 1 Ross Walker - 1
Top related locs:
Acadia
Top related orgs:
Amazon - 2 Service - 1 Meta - 1 Google - 1 Business - 1 Trade - 1 Momentum Commerce - 1 Commerce - 1

Search resuls for: "Laura Meyer"


3 mentions found


☆ Some advertisers are doubling their Amazon spends at the expense of Meta and Google. Here's what's driving the change.
  + stars: | 2024-03-12 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Read previewAmazon's push to grow its $47 billion ad business beyond its core search ads is starting to gain steam with advertisers. About 70% to 80% of advertisers' Amazon budgets go to search ads that drive sales, said Laura Meyer, founder and CEO of Amazon agency Envision Horizons. But Amazon is increasingly investing in adtech to grow its ad business beyond search placements and better compete with giants like Meta and Google. AdvertisementPower said that brands often spend 8% of Amazon sales on ads — mostly search ads that drive sales. He said clients are now increasing budgets to represent 12% to 15% of Amazon sales, with the incremental dollars going toward Amazon's adtech formats.
Persons: —, Laura Meyer, Patrick Miller, Mark Power, Power, Horizon's Meyer, it's, Ross Walker, They've Organizations: Service, Amazon, Meta, Google, Business, Trade Locations: Acadia
☆ Some Amazon advertisers are building customized tools to prevent Prime Day glitches from draining their ad spend
  + stars: | 2023-07-12 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Advertisers are buying ads to promote their products during Amazon's two-day Prime Day sales event. Amazon's two-day Prime Day sales event is in full swing, and many marketers are buying ads to promote their discounted products. Three Amazon-focused ad agencies told Insider that they're planning for possible contingencies in case the ecommerce giant misreports metrics about the performance of their critical Prime Day ad campaigns. She said she helped clients calculate how much to spend ahead of Prime Day based on how much they spent last year. Wishon said that she's also advising brands to ramp up ad spend after Prime Day when people are still looking for deals and Amazon's ad prices decrease.
Persons: Todd Bowman, Laura Meyer, Meyer, Wishon, BetterAMS, she's Organizations: Momentum Commerce, Amazon, Commerce, Amazon Web Services
☆ Some Amazon advertisers are fuming after a Black Friday glitch cost them up to hundreds of thousands of dollars while others underspent and missed out on sales goals
  + stars: | 2022-11-28 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Amazon's ad tool inaccurately showed how much advertisers spent on Black Friday campaigns. Ad buyers said the glitch cost them betweens tens of thousands to hundreds of thousands of dollars. The range of overspending varies wildly from tens of thousands of dollars to hundreds of thousands of dollars, the agencies said. Ad buyers often devote up to 80% to 90% of their Amazon ad budgets to these two formats. Another agency source suspects Amazon might decline to give their money back and simply tell advertisers that their overspent ad dollars drove sales.
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