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☆ The DOJ vs. Google: Breaking down the latest in the antitrust case and what it means for Chrome's future
▼ + stars: | 2024-11-21 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

AdvertisementThe DOJ has asked the judge in its antitrust case against Google to force the tech giant to sell Chrome, its massively popular browser. In August, a judge ruled Google violated antitrust laws and acted as a monopoly when it came to its search engine. Google will have a chance to respond next month with its own plan before the judge makes a ruling next year. That makes it a powerful distribution arm for Google since Chrome's default search engine is … Google. And Apple was making at least $20 billion a year by defaulting to Google Search .

Persons: Billy Bob Thornton, Trump, Elon Musk, Vivek Ramaswamy, Chelsea Jia Feng, Hugh Langley, Lara O'Reilly, Lara, Apple, Donald Trump, Matt Gaetz, Marc Rowan, Arturo Holmes, Apollo, Scott Kleinman, Jim Zelter, Morgan Stanley's, Jeff McMillan's, he's, You've, that's, Michael M, Tyler Le, Google's DeepMind, John Deere, Biden, Dan DeFrancesco, Grace Lett, Ella Hopkins, Hallam Bullock, Amanda Yen, Milan Sehmbi Organizations: Business, Justice Department, Google, Tech, Nvidia, Elon, DOJ, Microsoft, YouTube, Bloomberg, Big Tech, Trump, Getty, —, Comcast, Boston Celtics, White Locations: Los Angeles, New York, Chicago, London

☆ The DOJ wants Google to sell its Chrome browser. Here are the winners and losers if that happens.
▼ + stars: | 2024-11-21 | by ( Hugh Langley | Lara O'Reilly | ) www.businessinsider.com time to read: +8 min

The Justice Department on Wednesday asked the judge in its antitrust case against Google to force the company to sell its Chrome browser. "Advertisers would find competitors for their business, rather than needing to pay a dominant search engine." When you open Chrome and type something into the search bar at the top, these words are automatically transformed into a Google Search. And when there's an option for users, Google pays partners billions of dollars to set its search engine as the default. For instance, if most people click on the third result, Google's Search engine will likely adjust and rank that result higher in the future.

Persons: Mehta's, John Kwoka, Judge Mehta, Bing, There's, Bill Gurley, Sridhar Ramaswamy, Neeva, Ramaswamy, Teiffyon Parry, Equativ, Parry, Ben Thompson, John Gruber, Lee, Anne Mulholland Organizations: DOJ, Google, Department, Wednesday, Northeastern University, Chrome, Lens, Google's, Gmail, YouTube, Bloomberg

☆ Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue
▼ + stars: | 2024-11-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

AdvertisementX is partnering with adtech company PubMatic as it looks to boost its ad revenue. X's ad revenue has lagged after Musk's takeover and the company has sued some advertisers. Elon Musk's X has signed up the adtech company PubMatic as an authorized seller of its ads, as it looks to outside companies to help boost ad revenue, Business Insider has learned. X is also suing some of its advertisers, alleging they illegally colluded in violation of competition law to boycott the platform after Musk's takeover. This week, X added the Amazon-owned streaming platform Twitch as a defendant to its lawsuit.

Persons: Elon Musk's, X, Rajeev Goel, Goel, PubMatic, it's, Musk Organizations: Business, BI, Google, Twitter

☆ Elon Musk's X sues Twitch in lawsuit alleging advertisers conspired to boycott the platform
▼ + stars: | 2024-11-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

AdvertisementX has added Twitch as a defendant in a suit accusing advertisers of colluding to withhold ad spend. Ad revenue on X has plummeted since Elon Musk acquired the platform in 2022. Elon Musk's X is suing Twitch, alleging that the Amazon-owned video streaming platform and other companies illegally conspired to boycott advertising on the platform formerly known as Twitter. Twitch, X, and the WFA didn't immediately respond to requests for comment made by Business Insider outside normal US business hours. Musk's own behavior on and off the platform — including famously telling advertisers who boycotted X to "go fuck yourself" — hasn't encouraged advertisers to place their budgets there, either.

Persons: Elon Musk, Elon Musk's, Twitch, Stephan Loerke, it's, Ørsted, Twitch —, X's, hasn't, Jim Jordan, Donald Trump's, Abraham Yousef, Yousef Organizations: Global Alliance of Responsible Media, Elon, Twitter, Federation, WFA, Business, Unilever, CVS Health, Twitch, Google, Committee, WPP, Diageo, Tower Locations: Texas, Ohio

☆ Private equity giant KKR is in talks to acquire the adtech company Integral Ad Science
▼ + stars: | 2024-11-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

KKR is in talks to acquire adtech firm Integral Ad Science, sources told Business Insider. AdvertisementPrivate equity firm KKR is in talks to acquire the publicly listed adtech company Integral Ad Science, three people familiar with the process said. In its second quarter, the company grew revenue by 14% to $129 million and raised its full-year guidance. A take-private deal by a private equity firm like KKR could help IAS grow further without the quarterly Wall Street scrutiny. In September, Axel Springer announced it would separate its media properties into a privately-owned company, while KKR retained the classifieds side of the business.)

Persons: Jefferies, —, acquirers, Axel Springer, Ted Oberwager Organizations: KKR, Ad, Business, Service, Bloomberg, IAS, Google, Vista Equity Partners, Vista, FGS Global, Publishers

☆ Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
▼ + stars: | 2024-11-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Elon Musk's ownership has shifted X's political stance, affecting Democratic ad spending. X switched political ads back on last year as it looked to recoup lost revenue after a brand exodus. AdvertisementWhile some Democratic political advertisers — including Kamala Harris' presidential campaign — have stopped spending on X altogether, a small number are holding firm. It ceased taking political advertising in 2019 under former CEO Jack Dorsey; Musk reversed that decision last year. The research firm EMARKETER predicted that political ad spending in the US will top $12 billion this year.

Persons: X, —, Kamala Harris, Elon Musk, revved, hasn't, Colin Allred, Sen, Ted Cruz, Jon Tester, Tim Sheehy, — Jon Tester, it's, Harris, Linda Yaccarino, Tyler Goldberg, Mike Nellis, Nellis, I've, Matthew Madrazo, Jonathan Phelps, X's, Ned Segal, Jack Dorsey, Musk, Elon, Mark Jablonowski, Andy Kiersz Organizations: Elon, Democratic, Service, Twitter, Trump, Texas Senate, Montana, Solutions, Republican, Fox News, Democrats, Nellis, Media, X, Financial Times, Meta, Google Locations: Texas, Montana, Washington ,

☆ Big Tech's vanishing perks have left employees to face a stark new reality
▼ + stars: | 2024-10-31 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, Big Tech is pulling back on the freebies for its employees . The perks help recruit and retain talent and keep employees working at the office. Some Amazon employees aren't buying it. It's not all bad news for Amazon employees, though. Some Amazon employees support Jeff Bezos' controversial WaPo decision.

Persons: —, David Arky, Tyler Le, Insider's Lara O'Reilly, Rob Price, Hugh Langley, Sydney Bradley, It's, Matt Garman, Frederic J . BROWN, BI's Jyoti Mann, Ashley Stewart, Garman, Stave Huffman, Spencer Platt, Natalie Ammari, Tesla, Meta, Jenny Chang, Rodriguez, Harris, Trump, you'll, Jeff Bezos, Bezos, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Milan Sehmbi Organizations: Business, Service, Microsoft, SEC, Big Tech, Meta, Citibank, Tech, Services, Getty, Amazon Web Services, Amazon, BI, Google, Semiconductor, Intel, Washington Post, Apple Locations: OpenAI, AFP, New York, London

☆ Gaming giant Take-Two is in talks to sell its Chartboost adtech division
▼ + stars: | 2024-10-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Take-Two Interactive is in talks to sell its adtech division Chartboost. AdvertisementTake-Two Interactive, the video games giant behind franchises like "NBA 2K24" and "Grand Theft Auto," is in talks to sell its adtech division Chartboost. Adtech companies AppLovin and LoopMe have emerged as potential buyers for the Chartboost assets, the people said. AdvertisementTake-Two acquired Chartboost through its 2022 $12.7 billion purchase of the mobile gaming company Zynga. AppLovin offers a similar, but larger, business to Chartboost — offering developers adtech to make money from their mobile games and find new users.

Persons: —, LoopMe, AppLovin, It's, Maggie Mesa, LUMA Organizations: AAA, Service, Business, Zynga, Mayfair Equity Partners, LUMA Partners Locations: FarmVille, Chartboost

AdvertisementFor more than a decade, Big Tech companies doled out lavish perks to hire and retain a limited supply of technical talent — and some workers pushed the limits of these benefits. AdvertisementBusiness Insider interviewed tech workers and industry experts about Grubgate and the evolving relationship between Big Tech companies and staff. They also described how layoffs, efficiency drives, and tougher policy enforcement have shifted the culture at once easygoing tech companies. According to job marketplace Trueup, at least 650,000 tech workers have been cut since the start of 2023. Alongside industrywide layoffs that began in 2022, many tech companies also trimmed back the benefits on offer.

Persons: —, Meta, grifting, that's, Allison Shrivastava, it's, Googler, Mark Zuckerberg, Zuck, Patrick Mork, Wall, Mork, Dilip Rao, he's, Bruce Daisley, Daisley Organizations: Big Tech, Service, Google, Meta, US Meta, Snap, Nintendo, Twitter, YouTube Locations: Silicon Valley, Mountain View, Tupperware, US, Meta

☆ Reddit Ad Targeting Gets Boost From Memorable AI Acquisition
▼ + stars: | 2024-10-24 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Reddit acquired Memorable AI in August in a deal that valued the startup at just under $40 million, including performance-based earnouts. Memorable AI uses AI models to predict which images and videos will catch users' attention and encourage them to engage with an ad. Acevedo, a Memorable AI cofounder who had been the startup's CEO, now leads product for Reddit's new ads media intelligence team, which combines data on creative performance with the company's advertising AI models. Fosco, a fellow cofounder who had been Memorable AI's chief technology officer, leads engineering in the ads intelligence team. "The acquisition of Memorable AI, coupled with its focus on creative effectiveness, now gives Reddit the missing piece to continue improving performance for our advertisers," Fosco said.

Persons: Reddit, Acevedo, Fosco Organizations: Unilever, Mars, MIT

☆ Matt Steiner Leads Meta's AI Ads Resurgence
▼ + stars: | 2024-10-24 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: 1 min

Steiner is Meta's vice president of monetization infrastructure, ranking, and AI foundations. AI and machine learning have been key to Meta's recent resurgence, particularly in areas like ad targeting and measurement that were hampered by Apple's 2021 privacy update. His team works on innovations like large AI models that can support multiple inputs and prediction outputs across different advertiser goals, like clicks or sales. It's also integrating AI into Meta's self-service Ads Manager product to help advertisers drive better performance. Meta said in July that more than 1 million advertisers had used at least one of its generative AI ad features in the past month.

Persons: Steiner, Meta

☆ WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
▼ + stars: | 2024-10-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Canaccord Genuity is hiring the former WPP dealmaker Lance Maerov to work on ad and media M&A. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThe Canadian investment bank Canaccord Genuity is hiring a former top dealmaker at the advertising giant WPP for its advertising and media mergers-and-acquisitions practice, Business Insider can exclusively reveal. Canaccord Genuity didn't respond to requests for comment.

Persons: Lance Maerov, —, Genuity, It's, IPG, Martin Sorrell, Maerov, Sorrell, Mark Read, Andrew Scott, Weinstein, Harvey Weinstein Organizations: WPP, Service, Madison, Mars United Commerce, Publicis Groupe, Verve, Jun, Epsilon, Street, Nike, Tata Consultancy Services, Street Journal, Real Media, Weinstein Co, Vice Media Locations: British

☆ Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
▼ + stars: | 2024-10-22 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

French media and ad groups are calling on Apple to suspend its new "Distraction Control" feature, Business Insider is exclusively reporting. AdvertisementA group of French trade associations representing around 800 companies in the advertising and media sectors has sent an open letter to Apple CEO Tim Cook, calling for the tech giant to suspend the rollout of the iPhone's new "Distraction Control" feature. Distraction Control, which became available with iOS 18 this fall, allows users of the iPhone's Safari browser to hide elements on webpages like images, pop-ups, or ads. The letter urges Apple to suspend the rollout of Distraction Control and to provide technical documentation about its functionalities and any planned updates. AdvertisementAppleInsider later reported Apple had changed the name of the feature from Web Eraser to Distraction Control and updated it to include a popup explaining that it would "not permanently remove ads."

Persons: —, Tim Cook, It'll, Apple, doesn't, Pierre Devoize, Alliance Digitale, AppleInsider Organizations: Apple, Service, Business, Europe's, Data, Alliance, de, Presse, Union des Marques, European Commission . Publishers, Safari, News Media Association, Publishers

☆ Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
▼ + stars: | 2024-10-15 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

The tool was built using OpenAI's GPT-4o and data input from years of Taboola ad campaigns. They've maxed out Google and Facebook, not because their threshold for margin is tapped, but the way most spend on Google and Facebook, they will spend, and spend, and spend, and they stop because it gets expensive," Singolda said in an interview. Singolda said Abby was designed to help Taboola bring on more advertisers and tackle the onboarding process. And Taboola itself already offers an AI tool called Maximize Conversions that automates its clients' ad bidding strategies. Advertisement"I don't see generative AI tools as likely to drive near-term adoption of new ad platforms among SMBs," Lipsman said.

Persons: Abby, Taboola, —, Adam Singolda, Singolda, Publicis, Andrew Lipsman, Lipsman Organizations: Service, BBC, CBS, Yahoo, Apple News, Business, Google, Facebook, Big Tech, Omnicom, WPP

☆ PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
▼ + stars: | 2024-10-10 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

PayPal is set to launch an ad business, starting in the US. AdvertisementPayPal is set to announce the official launch of PayPal Ads on Thursday. This new advertising business looks to help marketers tap into data on the billions of transactions that take place across its payments platforms. Users can opt-out of their data being shared with advertisers, PayPal said. Advertisement"Mastercard already has a data business," Webster said.

Persons: —, Mark Grether, Uber's, Grether, JiYoung Kim, Lyft, It's, Alex Chriss, Diego Scotti, Robert Webster, Webster, Dunn, Bradstreet Organizations: PayPal, Service, Business, Amazon, Walmart, Nordstrom, Ticketmaster, Chriss, Verizon, TAU Marketing Solutions, Mastercard Locations: York, Germany, Experian

☆ Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
▼ + stars: | 2024-10-09 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

AdvertisementTwo years after OpenAI's ChatGPT and other chatbots launched, the advertising community's excitement over generative AI has come down to earth. The shift was evident at New York's Advertising Week, a four-day gathering this week that organizers expected 17,000 to attend. Last year, a Salesforce survey showed about three-quarters of marketers were or planned to use generative AI. Though enthusiasm about AI was tempered in the industry at this year's Advertising Week, there wasn't a widespread abandonment of the tech. Adtech company LiveRamp announced a pair of AI partnerships to help marketers find the right AI company for a given problem.

Persons: —, OpenAI's ChatGPT, Ashwin Navin, there's, Andrew Lipsman, I'm, Zaid Al, Qassab, He's, Let's, Samba's Navin, That's, NBCU, DoubleVerify, Nick Fairbairn, Joshua Nafman, it's, Nafman, Fairbairn, LiveRamp, Scott Howe, Howe Organizations: Publicis, WPP, Service, New, Samba, WPP —, Saatchi, Business, Google, Advertising, Media, Diageo

☆ Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads
▼ + stars: | 2024-10-07 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

PubMatic conducted a layoff last week as part of a plan to focus on growth areas. PubMatic said it plans to increase its overall head count by 15% despite recent challenges. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementPubMatic, the publicly listed adtech company, last week conducted a layoff as it looks to reorient its business toward growth areas like connected-TV advertising, according to four people familiar with the matter. "PubMatic is optimizing operations to focus on high-growth areas such as supply path optimization, CTV, and commerce media," the spokesperson said in a statement.

Persons: PubMatic, —, AdExchanger, Steve Pantelick Organizations: Service, CTV Locations: New York City, California

☆ Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
▼ + stars: | 2024-10-07 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

Louisa Wong stepped down as chief executive of Gamut Capital-owned XR Xtreme Reach in August. In July, Dave Clark left his role as chief executive of Triplelift. Those experts — bankers, adtech executives, and consultants — told Business Insider that the revolving door is likely to continue over the next six months as investors press adtech companies for growth. AdvertisementAs TV viewing grew fragmented, several adtech companies that took on investment in recent years positioned themselves as rivals to ratings giant Nielsen. The increasing complexity for advertisers offers opportunities for adtech companies to innovate.

Persons: —, there's, Louisa Wong, Chandler Bigelow, Doug Knopper, Jo Kinsella, Dave Clark, Triplelift, Eric Roza, Ross McCray, Peter Liguori, Axios, Chris Karl, Blackstone, Mark Wright, Wright, Karl, JEGI, Prohaska's Wright, Nielsen, hasn't, There's, Megan Clarken, Criteo, Domenic Venuto Organizations: CTV, Service, Vista Equity, Vista Credit Partners, Google, Prohaska Consulting, Public, CIL Management, Amazon, Nielsen, Walmart, Progress Partners, Horizon Media

☆ How Discord is laying the groundwork for ads to make as much revenue as subscriptions
▼ + stars: | 2024-10-03 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Discord is launching Video Quests, its second ad format, as it looks to grow its ads business. Discord aims to balance ad revenue with its subscription service ahead of a potential IPO. Related storiesActivision Blizzard's World of Warcraft, Epic Games' Fortnite, and HoYoverse's Genshin Impact have run Quests on Discord this year. "Discord is a place where you play games with your friends, so game-related ads feel really good," Sellis told Business Insider in an interview. Peter Sellis, Discord's SVP of product, thinks ads could one day be on par with subscriptions for the company.

Persons: —, Peter Sellis, Sellis, Jason Citron, we'd, KARL VERKADE, Adam Bauer, Ming Gianotti, Monks, Gianotti Organizations: Service, Activision, Netflix, Bloomberg, Meta, Google Locations: Discord's, FaZe

☆ Breaking up Google's ad business could 'cripple' publishers. Analysts make the case for turning it into a public-benefit corporation instead.
▼ + stars: | 2024-10-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

The US Department of Justice and 17 state attorneys general seek to break up Google's adtech business. Arete Research analysts suggest spinning off Google's adtech as a B Corp instead. The government is hoping the judge will force Google to divest some or all of its adtech business. Related storiesA brute-force breakup or shutdown of parts of Google's sell-side business could have unintended consequences for publishers, Arete's analysts wrote. A publisher tech executive shared with Business Insider their own concerns about a potential breakup of Google's adtech business earlier this month.

Persons: —, Google's, execs, adtech, Arete, it's, Richard Kramer, Kramer Organizations: US Department of Justice, Arete Research, Service, Google, Corp . Companies, B, Google Display, Business, News Corp, Daily Mail, Network, Google Network, Corp, YouTube Locations: Google's

☆ Israel says Hezbollah leader Nasrallah is dead
▼ + stars: | 2024-09-28 | by ( Nathan Rennolds | Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

The IDF said on Saturday that Hezbollah leader Hassan Nasrallah is dead. Nasrallah was targeted in the strike. AdvertisementThe Israel Defense Forces said on Saturday that Hezbollah leader Hassan Nasrallah had been killed. In a post on X, the IDF said: "Hassan Nasrallah will no longer be able to terrorize the world." The strike targeted Nasrallah, who had led the Lebanese militant group for more than three decades, per multiple reports, citing both Israeli and US officials.

Persons: Hassan Nasrallah, Israel, Nasrallah, — Organizations: Hezbollah's, Service, Israel Defense Forces Locations: Beirut, Lebanese, Israel

☆ Video: Fox Weather reporter rescues a woman stranded in Hurricane Helene flood waters live on air
▼ + stars: | 2024-09-28 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Fox Weather's Bob Van Dillen rescued a woman from flood waters live on air in Atlanta. Hurricane Helene has caused severe flooding and power outages across the southeastern US. AdvertisementFox Weather reporter Bob Van Dillen rescued a woman from flood waters live on air while reporting on the impact of Hurricane Helene in Atlanta in the early hours of Friday morning. Van Dillen, who was reporting live at the time on "Fox and Friends," said he leapt into action after hearing her cries for help. Related stories"I'd do it again," Van Dillen responded.

Persons: Fox, Bob Van Dillen, Atlanta . Hurricane Helene, —, Van Dillen, Steve Doocy, Janice Dean, Van, Helene Organizations: Service, Fox, Business, Associated Press, National Hurricane Center Locations: Atlanta . Hurricane, Perry , Florida, Hurricane, Atlanta, Florida, Tennessee

But the news wasn't greeted warmly in some corners of media, as it raised concerns that Snapchat might become the latest in a line of Big Tech platforms to deprioritize traditional media publishers in favor of creators. A fourth said any time publishers get mixed up with creators, it's bad for publishers, adding that their Snapchat revenue was already in decline so the platform had become less of a focus. A few years later, as user-generated content became dominant on social apps like TikTok, the company shifted focus to individual content creators. Advertisement"The way they're structured now is less built to over cater to traditional publishers," a fifth Snap publisher exec said. ESPN on Snapchat Discover SnapchatSome publishers have shifted resources away from Snapchat during a challenging period for the media business as a whole.

Persons: —, Snapchat Snapchat, it's, Evan Spiegel, Presley Ann, Getty, Snap's, Spiegel, Digiday, influencers, Ben Reininga, Sophie Crowther, There's, Ben Jeffries Organizations: Service, Big Tech, Business, Publishers, Meta, Google, ESPN, The Daily Mail, CNN, Snapchat, Harvard University, Dollar Locations: Snapchat

Read previewIt could be the end of an era for publishers on Snapchat. A fourth said any time publishers get mixed up with creators, it's bad for publishers, adding that their Snapchat revenue was already in decline so the platform had become less of a focus. A few years later, as user-generated content became dominant on social apps like TikTok, the company shifted focus to individual content creators. Advertisement"The way they're structured now is less built to over cater to traditional publishers," a fifth Snap publisher exec said. ESPN on Snapchat Discover SnapchatSome publishers have shifted resources away from Snapchat during a challenging period for the media business as a whole.

☆ What TikTok ban? Advertisers, employees, and creators seem unfazed by its increasingly precarious future
▼ + stars: | 2024-09-20 | by ( Lara O'Reilly | Dan Whateley | ) www.businessinsider.com time to read: +6 min

A former Department of Justice attorney told Business Insider this week that the court seemed poised to rule against TikTok. AdvertisementMany TikTok creators appear unconcerned by the prospect of a ban. Others are fighting it: In May, a group of eight TikTok creators filed a lawsuit against the US government over the potential ban. TikTok users turn to the app for more than just entertainment. The current TikTok staffer told BI that they felt that advertisers were paying less attention to TikTok ban news as they've been busy gearing up for the holiday season.

Persons: —, it's, ByteDance, Daniel Openshaw, haven't, TikToker Alex Ojeda, aren't, They're, Emarketer, they've, Kantar, Gonca Organizations: Service, DC, Department of Justice, TikTok, Business, US, Tech, Jovena, Clutch, Expand, Brands, Pew Research Center, . Business, YouTube, Meta, Amazon Locations: Jovena Natal, New York, California, TikTok

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