DIRS.INFO The most relevant business & tech news

☆ Brands get more reach on Instagram but more engagement on TikTok, a new study of thousands of social profiles finds
▼ + stars: | 2023-07-24 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Emplifi analyzes thousands of brand social-media channels each quarter on platforms including Instagram, Facebook, TikTok, and Twitter. The company has collected samples that ranged from thousands to hundreds of thousands of brand profiles on these platforms year-over-year between 2022 and 2023, as well as during Q2 2023. But aside from follower counts, Instagram reels outperformed TikTok content in reach, interactions, and video views during the period. On Instagram, brands received an average of 56 impressions in Q2 2023, compared to nine on Facebook and four on Twitter. In Q2 2023, reels shared by brands earned an average of 75 interactions, while carousels earned 74.

Persons: Instagram, TikTok, Kyle Wong, Emplifi, Wong, —, carousels, Brands Organizations: Facebook, Twitter Locations: Emplifi

☆ How much money 6 UGC creators charge brands to make videos and images
▼ + stars: | 2023-02-09 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

UGC, or user-generated content, has become a popular form of advertising for brands and creators. With UGC, creators are paid to make content that brands can use on their social accounts or for ads. Here's how much six UGC creators charge to make content for brands. UGC, short for user-generated content, has boomed as a form of advertising on social media — with TikTok driving its rise. This is different from "paid" usage rights, which allow the brand to use the content for paid advertisements.

☆ Many brands are offering terrible UGC rates as new creators flood the market, but veterans say you can still make great money if you pitch yourself correctly
▼ + stars: | 2023-02-02 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Seasoned UGC creators expressed frustration and gave advice for others to increase their rates. Bousquet, who has 24,000 Instagram followers, usually charges a minimum of $300 to create a single UGC video for a brand. With this type of collaboration, content creators produce assets for brands in exchange for payment. Chloë Gibbions, director of influencer-marketing agency Ours, said that much like in the early days of influencer marketing, brands are often just unaware. UGC creators Sean Mari Sagun and Salha Aziz started with cheaper rates and focused on building longer-term relationships with brands.

Search resuls for: "Kyle Wong"

3 mentions found