Read previewWhen Apple's head of AI strategy and machine learning, John Giannandrea, joined the company in 2018, the company's voice assistant, Siri, was struggling to live up to its promise.
Looking for a turnaround, Giannandrea says his first instruction to the Siri team was inspired by legendary NASA Chief Flight Director Gene Kranz: "Failure is not an option."
Related stories"A lot of people use Siri a lot of the time," Giannandrea said in an interview with John Gruber after Apple's WWDC last week.
Now 14 years after Apple launched Siri, the voice assistant's growing popularity has made it an exceptional proving ground for AI, raising the stakes still further.
He has long argued that on-device AI models are critical to the technology being practical for everyday users.
Persons:
—, John Giannandrea, Siri, Giannandrea, Gene Kranz, John Gruber, Apple's WWDC, OpenAI, We've, Apple
Organizations:
Service, NASA, Business, Apple, Apple Intelligence