TikTok Shop, the social media app's e-commerce platform, officially came out of beta in the US on Tuesday.
TikTok Shop is meant to be an end-to-end shopping destination, with in-feed and live video shopping, a dedicated shop tab in the TikTok app, an affiliate marketing program, and in-app checkout.
TikTok's app store filters apps according to a seller's current e-commerce platform, including Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, and Amazon.
Being on TikTok's app store also helps third-party software providers get discovered by sellers who might want to use their products.
"We love an app store because the app store is saying: this is a trustworthy provider," Hallock said.
TikTok, Rick Watson, Watson, Anne Hallock, Hallock
Shop, RMW Commerce Consulting, Partners, TikTok