Bloomberg Businessweek, a weekly magazine for the past 94 years, is going monthly, the company told staff members on Thursday. There was no indication in the memo that the Businessweek name would change. “But we see demand in both digital and print for the ambitious long-form journalism Businessweek is now well known for.”Businessweek was a struggling brand when Bloomberg bought it in 2009. The company renamed the magazine Bloomberg Businessweek, and its bold and provocative covers generated a surge of renewed interest. But it has not avoided the persistent headwinds facing all print publications, including ever-declining circulation and lower advertising revenue.

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Persons: David Merritt, Katie Boyce, ” Organizations: Bloomberg Businessweek, The New York Times, Businessweek, ” Businessweek, Bloomberg