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Wared Seger - 1 Seger - 1 Parrot - 1 he's - 1 Seger's - 1 Nielsen - 1 Discovery's Max - 1 Julia Alexander — - 1
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Search resuls for: "Julia Alexander"


7 mentions found


☆ How Parrot Analytics shook up Hollywood by picking streaming hits
  + stars: | 2023-09-08 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +10 min
The Hollywood strikes thrust Parrot Analytics, which measures film and TV demand, into the spotlight. Parrot Analytics, a decade-old research firm, has in recent years built a complicated reputation in Hollywood with its proprietary system for measuring audience interest in films and TV shows. As streaming consumption skyrocketed and companies like Netflix kept audience data under wraps, Parrot offered one of the few apples-to-apples measurements across different series and films. Some producers and agents say Parrot has brought much-needed transparency to content measurement. "Parrot Analytics would reward quite a few shows that weren't the most viewed shows in America," he wrote.
Persons: Wared Seger, Seger, Parrot, he's, Seger's, Nielsen, Discovery's Max, Julia Alexander —, —, It's, HBO's Casey Bloys, Avalon, Jon Thoday, Matthew Ball, shouldn't, Guy, aren't, it's Organizations: Hollywood, Netflix, SAG, Alliance, Producers, ABC, Nielsen, Disney, CAA, Amazon's, Writers Guild of America, Warner Bros, Amazon Studios Locations: Hollywood, LA, Seger, New Zealand, Boston, America
☆ With ‘Talk to Me,’ Directors Leap From Phone Screens to the Big Screen
  + stars: | 2023-08-02 | by ( Andy Crump | ) www.nytimes.com   time to read: +1 min
Pivoting from YouTube to feature filmmaking sounds like a huge risk for a brand as big as RackaRacka, but for some creators who have had success on the platform, that is part of the point. And self-expression was Danny’s impetus for writing the film’s script with Bill Hinzman. “I never felt like I could get vulnerable with my audience,” Danny said about YouTube. “So I thought that I’d write something that was more personal, and deeper to who I was.”His sentiment emerges in several ways throughout the film. For another, the slower, more measured pace of a feature gave them new creative freedom.
Persons: Julia Alexander, YouTubers, it’s, ‘ We’re, ’, ‘, Bill Hinzman, “, ” Danny, Danny, Michael, Mia Organizations: YouTube
☆ Why Apple TV+ could be hit harder than Netflix, Disney+, and other streamers by a looming Hollywood writers' strike
  + stars: | 2023-05-01 | by ( Reed Alexander | ) www.businessinsider.com   time to read: +8 min
But ahead of a potential Hollywood writers' strike, the streamer faces two key vulnerabilities. Hollywood is bracing for a possible writers' strike that could begin at midnight PT, following an overwhelming strike authorization by members of the Writers' Guild of America West and East last month. But, by comparison, Prime Video, Netflix, and Discovery+ offer viewers thousands of TV series, according to ReelGood data from the end of 2022. "They're building a long-term brand of Apple TV+, which is something apart from all their devices and their cool software. It would not damage the perception that people have of Apple TV+."
☆ Apple TV+ has 2 big disadvantages compared to Netflix, Disney+, and other streamers as a Hollywood writers' strike looms
  + stars: | 2023-04-26 | by ( Reed Alexander | ) www.businessinsider.com   time to read: +8 min
But ahead of a potential Hollywood writers' strike, the streamer faces two key vulnerabilities. Hollywood is bracing for a possible writers' strike that could begin on May 1, following an overwhelming strike authorization by members of the Writers' Guild of America West and East earlier this month. But, by comparison, Prime Video, Netflix, and Discovery+ offer viewers thousands of TV series, according to ReelGood data from the end of 2022. "They're building a long-term brand of Apple TV+, which is something apart from all their devices and their cool software. It would not damage the perception that people have of Apple TV+."
☆ Netflix's 'Wednesday' is competing with the streamer's biggest hits, 'Stranger Things' and 'Squid Game,' for record-high viewership
  + stars: | 2022-12-07 | by ( Travis Clark | ) www.businessinsider.com   time to read: +3 min
Netflix's "Wednesday" is already one of the streamer's biggest TV originals ever after two weeks. Its viewership is on pace to pass "Stranger Things" season four and is rivaling its top show, "Squid Game." "Wednesday" also had Netflix's biggest first week of viewership ever, beating "Stranger Things" season four. The show is chasing the Korean-language series "Squid Game" to be Netflix's biggest original show of all time, Netflix co-CEO Ted Sarandos said at an event in New York City on Tuesday. "This group is far more likely to be among highly engaged viewers because the series has strong overlap with other young-skewing Netflix shows," including "Stranger Things," Alexander wrote.
☆ 'The Rings of Power' appears to be struggling to connect with younger viewers
  + stars: | 2022-10-17 | by ( Travis Clark | ) www.businessinsider.com   time to read: +4 min
Amazon's "Lord of the Rings: The Rings of Power" may have struggled to attract young viewers. 71% of the show's audience is 35 years or older in the US, according to Nielsen's latest streaming data from Thursday, which measured through the show's fourth episode. Google Trends data shows that searches for "House of the Dragon" have greatly outpaced "The Rings of Power" over the last month. Julia Alexander, director of strategy at Parrot Analytics, tweeted recently that "The Rings of Power" is "a hit, except it feels like it's not." The two-episode premiere of "The Rings of Power" was watched by 12.6 million viewers in the US in its first three days.
☆ 'Morbius' was a box-office dud but now it's topping Netflix's charts, as the streamer's deal with Sony continues to pay off
  + stars: | 2022-09-09 | by ( Travis Clark | ) www.businessinsider.com   time to read: +3 min
Starting this year, Sony movies stream on Netflix after their theatrical and home-entertainment runs. The streamer also is licensing select older movies from Sony's library, such as its past Spider-Man movies. As part of the agreement, Netflix has a first-look option for movies Sony is making directly for streaming or planning to license for streaming. Sony movies have dominated consumer engagement on Netflix. 9)The chart below illustrates the top 10 most in-demand movies on Netflix over the last 90 days:
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