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Jonathan Mildenhall, who previously held marketing roles at Airbnb and Coca-Cola, is joining Rocket Cos. as chief marketing officer. Photo: Frazer Harrison/Getty ImagesRocket Cos., the parent of mortgage lender Rocket Mortgage, has hired Jonathan Mildenhall to be its first chief marketing officer. The Detroit-based company said Mildenhall, a well-known marketing executive who is set to start on Monday, will be responsible for creating a more unified voice for Rocket Cos.’ businesses, which also include home search platform Rocket Homes, personal finance app Rocket Money and advertising company Core Digital Media. Marketing and communications teams for Rocket Cos.’ brands will report to Mildenhall, who will report to Rocket Cos. Chief Executive Varun Krishna .
Persons: Jonathan Mildenhall, Frazer Harrison, Cos, Varun Krishna Organizations: Cos, Rocket Mortgage, Core Digital Media, Marketing Locations: Detroit, Mildenhall
Elon Musk announced today that Linda Yaccarino would be the next Twitter CEO. With its revenue falling and its reputation falling faster, she may be the win Musk needs. Elon musk needs a win. The ad sales team generated more than $100 billion in ad revenue during her 12-year tenure, according to the company. That advertising revenue is just what Musk needs right now.
More CMOs Are Investing in Their Personal Brands
  + stars: | 2022-11-18 | by ( Patrick Coffee | ) www.wsj.com   time to read: +8 min
Efforts can include carefully composed LinkedIn posts about everything from corporate leadership to their costumes at the company’s recent Halloween party. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. “The best way to do that is for them to have their own strong personal brands,” said Ms. Pryor. Other marketing executives are getting help. SHARE YOUR THOUGHTS Should your company’s executives be able to expense ghostwriters for their personal social-media posts?
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