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John Wren - 4 Wren - 3 Publicis - 3 creatives - 3 Simon Francis - 3 Omnicom - 3 it's - 2 Philippe Krakowsky - 2
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7 mentions found


☆ The Omnicom-IPG megamerger signals a new era for the ad industry
  + stars: | 2024-12-10 | by ( Hallam Bullock | ) www.businessinsider.com   time to read: +7 min
Related Video How tech layoffs could affect the economyIn today's newsletter, the $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry. OmnicomIt's already been a big week for the ad industry. For ad industry insiders, the proposed takeover reflects an ad sector under threat from Big Tech and AI , writes Business Insider's Lara O'Reilly. AdvertisementPrivate equity has been circling the ad industry, too. Industry insiders have speculated for months that WPP could be taken private — or at least some parts of it could be.
Persons: Luigi Mangione, Brian Thompson, Mangione, John Wren, IPG Philippe Krakowsky, Wren, Omnicom It's, Publicis, Snoop Dogg, it's, Insider's Lara O'Reilly, creatives, Simon Francis, Lara, William Ritchie, Blackstone, Chelsea Jia Feng, Jane Fraser, Aaron Neyer, Sylvia Duran, Camila Ferraz, Jenny Chang, Rodriguez, —, Jimmy Donaldson, Rupert Murdoch Getty, Rupert Murdoch, Rupert, Lachlan, Murdoch, they've, Elon Musk, Sundar Pichai, Benjamin Netanyahu, Janet Yellen, Hallam Bullock, Grace Lett, Ella Hopkins, Amanda Yen, Lisa Ryan, New York Milan Sehmbi Organizations: Business, Ivy League, Big Tech, Monday, Omnicom, Interpublic, Groupe, WPP, Flock Associates, WY Partners, Apollo, KKR, Industry, Getty, Nvidia, Microsoft, Amazon, Citi, Google, PowerPoint, Elon, Wall Street, Summit Locations: Pennsylvania, Paris, China, bitcoin, MrBeast City, California, Jerusalem, Stockholm, Sweden, London, Chicago, New York
☆ Omnicom takeover of Interpublic to create the world's biggest advertising group
  + stars: | 2024-12-09 | by ( Chris Johnston | ) www.businessinsider.com   time to read: +2 min
Omnicom is taking over the Interpublic group to create the world's largest advertising business. John Wren will remain CEO of Omnicom, while his counterpart Philippe Krakowsky will be Interpublic's COO. AdvertisementOmnicom is taking over the Interpublic group in a deal expected to create the world's biggest advertising and marketing business. Omnicom shareholders will own 60.6% of the combined group. AdvertisementWren will remain CEO of Omnicom, while Krakowsky and Daryl Simm will be copresidents and COOs of Omnicom.
Persons: Omnicom, John Wren, Philippe Krakowsky, Interpublic, Daryl Simm Organizations: WPP, France's Locations: London, COOs, Omnicom
☆ What the Omnicom-IPG deal means for workers across the global ad industry
  + stars: | 2024-12-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Ad industry workers should expect concerned clients and bruised egos as the two companies combine. AdvertisementA coming mega-merger is set to make waves across the advertising world, especially among the millions of people employed by ad agencies globally. The deal would create the world's largest advertising agency holding company. They said ad industry workers should expect disruption like job cuts and opportunistic rivals swooping in for concerned clients as the new Omnicom takes shape. Job security in the ad agency world has been increasingly hard to come by.
Persons: Omnicom, Doug Martin, General Mills, Steve Boehler, Forrester, Martin Sorrell, Sorrell, IPG, John Wren, Wren, Publicis, Maurice Levy couldn't, Shannon Stapleton, creatives, Simon Francis, Jay Wilson, Wilson Organizations: Interpublic Group, General Mills . Industry, IPG, Mercer Island Group, Bureau of Labor Statistics, S4 Capital, WPP, Nike, Reuters, Flock Associates, Gartner Locations: Omnicom
☆ The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
  + stars: | 2024-12-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +8 min
Omnicom and Interpublic Group plan a $13.25 billion merger that would create the world's largest ad-agency company. Industry insiders say the deal reflects an ad sector under threat from Big Tech and AI. Being big matters as the industry wrestles with disruption from the might of Big Tech players and the advent of artificial intelligence. The $13.25 billion all-stock deal would merge Omnicom's creative and media-buying agencies, such as BBDO and Omnicom Media Group, with IPG's McCann Worldgroup and Mediabrands. The research firm Forrester said last year that the rise of automation could lead to the loss of 33,000 jobs within ad agencies by 2030.
Persons: IPG's McCann Worldgroup, Marcel, Publicis, Simon Nicholls, Martin Sorrell, Omnicom, hasn't, Laura Desmond, Philippe Krakowsky, Wren, Sorrell, John Wren's, Forrester, Simon Francis, Francis, creatives, John Wren, Publicis Groupe's, Maurice Levy, Spencer Platt, it's, Greg Paull, Kennedy Organizations: Industry, Big Tech, Interpublic, Wall Street Journal, Omnicom Media, Groupe, Analysts, WPP, Capital, Adobe, General Motors, Pfizer, Microsoft, Omnicom, Flock Associates, Getty, Publicis Groupe
☆ The CEOs of the world's biggest advertising companies just outlined how AI is about to transform their businesses
  + stars: | 2023-04-28 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Advertising agency CEOs are eager to signal their companies' AI expertise to Wall Street. Speaking on this quarter's earnings calls, executives at the world's largest advertising agency groups also outlined some of their recent AI client projects and technology task forces. "What's changed over the last six months is the application of AI through generative AI into the creative process," Read said. Omnicom is running more than 20 projects where it combines Omnicom's historical data with GPT's automation technology, Wren said, though he didn't specify exactly how it was being deployed. That will require more creative assets, Sadoun said on the Publicis earnings call.
☆ Omnicom to Reduce Global Real-Estate Space Even as Employees Return to the Office
  + stars: | 2023-04-19 | by ( Patrick Coffee | ) www.wsj.com   time to read: 1 min
Omnicom plans to reduce its real-estate footprint by more than 1.6 million square feet, Chief Executive John Wren said. Photo: Omnicom GroupOmnicom Group Inc. said it will significantly reduce its real-estate footprint and formalize return-to-office requirements for all U.S. employees as the company said it expects growth to continue through 2023, an indication that executives believe marketers’ continued spending will help the advertising giant largely avoid the economic headwinds that have hit the tech and finance industries. Omnicom, which owns agencies such as BBDO, OMD and TBWA, will require all U.S. employees to return to the office at least three days per week, Chief Executive John Wren said on a call to discuss the company’s first-quarter earnings.
☆ Omnicom CEO Wants to Embrace Generative AI as Quickly as Possible
  + stars: | 2023-02-07 | by ( Megan Graham | ) www.wsj.com   time to read: +3 min
The company reported organic revenue growth of 7.2% in the fourth quarter, beating the average analyst estimate of 3.7% organic revenue growth, according to FactSet. Organic revenue growth was 9.4% for the full year, the company said, beating the average analyst estimate of 8.4%. The company said it is forecasting organic revenue growth this year of 3% to 5%. Organic revenue growth is a metric that removes the effects of currency fluctuations, acquisitions and disposals. Reported total revenue in the fourth quarter of 2022 increased 0.3% to $3.87 billion versus a year earlier.
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