What’s a five-letter word for an activity that media and technology companies are increasingly relying on to gain subscribers and keep them coming back?
GAMESApple released a series of word-focused puzzles in its subscription news service last fall.
LinkedIn, which is owned by Microsoft, debuted a set of word games this spring.
For media companies, games are a way to attract new customers as their sites face declining traffic from Google, X and Meta, which have backed away from emphasizing news.
“They want to recreate that same satisfying experience for people that they might have had over years of doing a crossword in the newspaper.”
Persons:
What’s, ”, John Temple
Organizations:
Apple, LinkedIn, Microsoft, Morning, The Washington Post, Vox Media, Boston Globe, Google