Amazon rolled out two new ad products within this year's Thursday Night Football broadcast — and internal projections estimate they will lead to almost $100 million in additional revenue, Insider has learned. Additionally, Amazon expects another $15 million in revenue from a second but similar type of ad unit. "In traditional media, everybody sees the same ad creative in an ad slot, hence reduces the ROl of the ad," the document said, referring to return on investment. "With audience targeting, advertisers can split the ad slot to display relevant targeted ads for different audience segments. Advertisers will get more returns on their ads and thus increase average CPM per ad slot and increase revenue per game."

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Persons: Amazon's, John Ghiorso, Ghiorso Organizations: Amazon, Google, Football, Orca