SummarySummary Companies P&G beats sales estimates for 12th quarterHiked prices in U.S., Europe again in Jan-MarchShares up 2% premarketApril 21 (Reuters) - Procter & Gamble Co's (PG.N) customers continued to show little resistance to repeated price hikes, helping the Tide detergent maker boost its annual sales forecast and third-quarter margins. But shrinking consumer wallets in the face of high inflation have fanned concerns of how much longer rising prices will be tolerated before triggering a switch to cheaper, private-label brands. The fabric and home-care unit, P&G's biggest segment, saw sales volumes fall 5%, with average price rising to 13%. The company expects fiscal 2023 organic sales growth of about 6%, compared with its previous forecast for a 4% to 5% increase. P&G maintained its annual earnings forecast of flat to a 4% rise.

---