The combination of soda water and vodka has long been a fixture of boozy LGBTQ+ life, particularly among gay men.
One of those came from Houston-based lawyer Jeff Watters, who called the vodka soda the "gay water" of the nighttime in a post on X.
Retail is also central to the business for Gay Water, a startup offering canned cocktail variations of vodka soda.
The former's vodka soda citrus is 100 calories per can, while Gay Water contains 80.
The Gay Bar Shop, a specialty retailer, sells an 11-ounce, $49 candle that smells like a vodka soda with a lime garnish.
Persons:
Emily Rabbideau, Justin Ruka, Orlando, Ruka, seltzer, Lucas Hilderbrand, Justin, Jeff Watters, Coke, Watters, Hilderbrand, Mary Holt, Holt, Eric Einstein, Einstein, Brendan Oudekerk, bartenders, Rose Kennedy, Tom Campbell, Campbell, James Delos Reyes, that's, Spencer Hoddeson, Hoddeson, Bud Light, Kylie Jenner's, Boston Beer, Victor Tran, Tran
Organizations:
Love, Alaska Airlines, CNBC, University of California, San Francisco, Gay, New York City, Washington , D.C, New, Boston Beer, Boston, Gay Water
Locations:
San Francisco, Irvine, Houston, bartenders, Lawrence , Kansas, New York, Washington ,, West Hollywood, influencers, New York City, Gopuff, Virginia