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☆ How making money as an influencer has changed in a decade
▼ + stars: | 2024-11-08 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Making money as an influencer has changed a lot in 10 years, with multiple potential income streams. Ten years ago, one estimate from the influencer marketing agency Billion Dollar Boy placed the industry's value at just $200 million. Making money as an influencer has changed a lot since then, both in terms of how much individual creators can make and how. Related storiesLiam Parkinson, the cofounder of Inflverse, a financial management platform for creator agencies, made a name for himself as a content creator on YouTube. AdvertisementThere's also a push for authenticity in creator marketing, with audiences getting tired of relentless ads.

Persons: —, It's, Nirozen Thav, Liam Parkinson, Parkinson, Katya Varbanova, Varbanova, Jacob Lucas, Lucas, Savannah Britt, Britt, There's, Dominic Smales, isn't, Logan Paul Organizations: Forbes, Service, YouTube, BI, Brittprint Agency, Brands, Gleam Futures, GloMotion Studios, Inflverse, D'Amelio Locations: Feastables

☆ Influencers are playing a big role in the 2024 election. There’s no way to tell who’s getting paid for their endorsements
▼ + stars: | 2024-10-29 | by ( Clare Duffy | Brian Fung | ) edition.cnn.com time to read: +12 min

Angelo was paid by a Democratic political action committee for the post, a fact that’s clearly noted in the caption. Campaigning moves to social mediaIn 2024, political content posted by social media creators has become just as important as traditional celebrity endorsements — if not more. Together, the two organizations paid 15 social media creators to produce content encouraging Latinos to vote. Election advertisements are overseen by a different agency, the Federal Elections Commission, which lacks a similar disclosure rule for individuals who are paid to make endorsements on social media. Meta, the parent company of Facebook and Instagram, has since 2020 allowed paid political content from influencers, so long as the organization paying for it is registered in its ad library.

Persons: ” influencer Mikey Angelo, who’s, Angelo, they’ve, ’, they’re, “, ”, Krysten Stein, Jake Paul, Donald Trump, Trump, ” Paul, Tim Walz, Matt Nelson, Walz, Nelson, Paul, Kamala Harris ’, Harris, “ It’s, Danielle Butterfield, Butterfield, ” Butterfield, Influencers, Trump’s, Axios, Jack Posobiec, Riley Gaines, Tana Mongeau, Mongeau, she’d, ” Mongeau, they’d, Mitchell Katz, Ellen Weintraub, Shana Broussard, George W, Bush, aren’t, TikTok, Somos, Ari Cohn, ” Cohn, Robert Weissman, ” Weissman, Cate Domino, Domino Organizations: New, New York CNN, Democratic, influencers, Commission, Pew Research Center, University of Cincinnati Blue Ash College, YouTube, Convention, USA, Somos, CNN, NCAA, Democratic National Committee, Republican National Committee, Federal Trade Commission, Federal Elections Commission, FEC, Facebook, Public Citizen Locations: New York, Trump

☆ This in-demand skill is a lucrative side hustle or full-time job—it can pay 6 figures a year, doesn't require a degree
▼ + stars: | 2024-10-28 | by ( Morgan Smith | ) www.cnbc.com time to read: +2 min

If you want to earn six figures while working from home, consider a career in social media marketing. Job boards FlexJobs and Freelancer.com are seeing a boom in the number of remote, hybrid and freelance social media marketing roles. An in-demand job that doesn't require a degreeWhile some marketing jobs prefer candidates to have a bachelor's degree, it's not a prerequisite for a successful career in social media marketing. Some of the most in-demand roles in this field include influencer marketing managers, social media marketing specialists and content strategists, per FlexJobs and LinkedIn. Turning a social media marketing side hustle into a six-figure career

Persons: it's, Toni Frana, FlexJobs, Sebastián Siseles, Frana Organizations: Social, LinkedIn, Labor Statistics, Freelancer.com, Google Locations: U.S

The creator economy is dominated by Big Tech, but a new set of startups is finding ways to break in. From influencer marketing to AI tech, here are 13 startups to watch in 2024, according to investors. AdvertisementGoldman Sachs estimated the creator economy could hit $480 billion annually by 2027, driven largely by influencer marketing and advertising revenue. Creator startups that build with artificial-intelligence tech, such as Delphi and Merse, have also become a focus among investors. Here are those 13 creator startups to watch in 2024, listed in alphabetical order:

Persons: —, Alejandro Oropeza, Goldman Sachs Organizations: Big Tech, Business, Service, Google, Venture, Delphi

☆ Triller is finally a public company after years of false starts. Here's its pitch to investors.
▼ + stars: | 2024-10-16 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

The creator and marketing company Triller is finally trading on the Nasdaq under the ticker ILLR. The company went public via a reverse merger with a Hong Kong-based company called AGBA. A reverse merger occurs when a private company goes public by acquiring a publicly listed company. That didn't come to fruition, and in December 2021, the company announced plans to complete a reverse merger with a company called Seachange International. Creators, brands, and consumers are the main cohorts that AGBA touts as central to Triller's business in its recent filings.

Persons: Triller, —, TikTok —, It's, Julius, AGBA, Triller's, Mike Lu, Lu Organizations: Nasdaq, Service, AGBA, Holding, Clubhouse Media, Reuters, Seachange, SEC, Big Tech, AGBA's, Facebook, YouTube, Business, Billboard Locations: Hong Kong, buzzy

☆ A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
▼ + stars: | 2024-10-08 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Influencer-marketing startup Dreamwell AI raised $2.3 million in a pre-seed round led by Tim Draper. The company uses AI to automate marketing tasks like influencer prospecting and outreach. A new tech startup called Dreamwell AI has its sights set on using AI to make influencer marketing run more efficiently. "First and foremost, we try to understand what's the value of this creator," Khazaal said. Startups and Big Tech alike are adding AI tools to help creators automate tasks like video editing, dubbing, and even coming up with ideas.

Persons: Tim Draper, —, Kazzy Khazaal, Dreamwell, Tim Draper's, Draper, Khazaal, they'd, Prashant Matta Organizations: Service, Business, Draper Associates, Seed Venture Fund, YouTube, LinkedIn, Big Tech, Publicis Groupe

☆ The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
▼ + stars: | 2024-10-04 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +7 min

Influencer marketers are moving away from campaigns with micro influencers and back to big stars. AdvertisementA few years ago, influencer marketers were ditching their plans to hire celebrity content creators for brand deals in exchange for influencers with smaller audiences. Micro influencers as a category of work dropped from 74% to 62% between 2023 and 2024, while nano influencer work fell from 37% to 28%. One micro influencer, Bethany Everett-Ratcliffe, said she'd felt this impact on her business. Other marketers have reported up to 20% cost increases among micro influencers between 2023 and 2024.

Persons: —, Kim Kardashian, influencers, Linqia, Bethany Everett, Ratcliffe, she'd, Keith Bendes, Bendes, James Nord, Sabrina Carpenter's, Michael Cera's, Olivia McNaughten, Jonathan Chanti Organizations: Service, Blank, Viral, UGC Locations: Linqia, Everett

☆ MrBeast's $100M Amazon reality show may succeed despite controversy. But it could come back to haunt him.
▼ + stars: | 2024-10-04 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

AdvertisementMrBeast confirmed this week that his upcoming Amazon show, Beast Games, had cost more than $100 million. "They'll still do partnerships with him," Diana D'Angelo, the CEO of Breaking Creatives Agency, told BI. A spokesperson for Donaldson told BI that the lawsuit had not yet been served to him despite being filed two weeks ago. AdvertisementHowever, Chedid told BI these "stonewall tactics" may "come back to bite him," affecting his reputation and future partnerships. D'Angelo told BI Donaldson might decide to speak up if the controversy starts to affect his "bread and butter" — his YouTube channel.

Persons: MrBeast, —, Diana D'Angelo, they'll, he's, Jimmy, Donaldson, YouTubers KSI, Logan Paul, Paul, Rolling Stone, Robyn Abou Chedid, Chedid, Thomas Walters, Ava Tyson, Kevin Mazur, Tyson, Kraft Heinz's Lunchables, Walters, D'Angelo Organizations: Service, Beast Games, Amazon, Creatives, Reuters, The New York Times, Las, Guided Agency, YouTube, Beast Locations: Amazon, Las Vegas, Los Angeles, Toronto

☆ The Gap comeback that might actually be working
▼ + stars: | 2024-10-02 | by ( Cathleen Chen | ) edition.cnn.com time to read: +21 min

Designer Zac Posen — now creative director at Gap Inc., at the Vanity Fair Oscar party in March 2024. Danny Moloshok/ReutersSince 2014, the Gap brand has nearly halved its presence in North America, going from 968 stores in the market to 472 as of February. It makes up about 20% of overall Gap Inc. revenue, while Old Navy accounts for more than half. Before Gap, Posen was on track for a similar trajectory to Mizrahi’s. They started by redefining the positioning of each brand: Gap as a pop culture brand.

Persons: CNN — Zac Posen, Richard Dickson, Posen, Donald, Doris Fisher, Mickey Drexler, Drexler, Uniqlo, Zac Posen —, Danny Moloshok, Sonia Syngal, Dickson, Barbie, Troye Sivan, Da’vine Joy, Anne Hathaway, ” Posen, won’t, Zac, Isaac Mizrahi, ”, Gabriella Santaniello, Mizrahi, Zac Born, Saint Ann’s, Lola Schnabel, Julian Schnabel, Lena Dunham, Nicole Miller, Naomi Campbell, Grimm, —, Da'Vine Joy Randolph —, Jamie McCarthy, Yucaipa, Ron Burkle, Sean Combs, Zac Posen, Neiman Marcus —, Zac Posen — that’s, Zac Posen’s, it’s, Paco Rabanne, Patrick Robinson, Ye, Julie Gilhart, Gilhart, ” Dickson, Bernadette Peters, “, Harrison Ball, Ryan Murphy, ’ ”, TJ Maxx, Kennedy, Anne Hathway, Pietro S, Robert, William Fisher, didn’t, Mark Breitbard, Horacio Barbeito, Chris Blakeslee, Goodman, Stephanie Keith, Da’Vine Joy Randolph’s, Sivan, Hathaway, Julia Fox, influencer, Lee Peterson, hasn’t Organizations: The, Fashion, CNN, Old Navy, Inc, New Yorker, Gap Inc, Navy, Banana, Reuters, Mattel, Hollywood, Xcel Brands, QVC, Saint, Metropolitan Museum of Art, Central Saint Martins, New York Times, Centric Brands, Barneys, New York City Ballet, Swans, Disney, rockstar, Old, America ., Collins Group, Vogue, Bloomberg, Council of Fashion Designers of America, New York, Dôen Locations: Posen, San Francisco Bay, New, Banana Republic, Athleta, San Francisco, Oxford, Zara, North America, Asia, China, Republic, New York City, American, London, Bloomsbury, Balthazar, SoHo, Rome, Italy, New York, America, America . Banana

Read previewIt could be the end of an era for publishers on Snapchat. A fourth said any time publishers get mixed up with creators, it's bad for publishers, adding that their Snapchat revenue was already in decline so the platform had become less of a focus. A few years later, as user-generated content became dominant on social apps like TikTok, the company shifted focus to individual content creators. Advertisement"The way they're structured now is less built to over cater to traditional publishers," a fifth Snap publisher exec said. ESPN on Snapchat Discover SnapchatSome publishers have shifted resources away from Snapchat during a challenging period for the media business as a whole.

Persons: —, Snapchat Snapchat, it's, Evan Spiegel, Presley Ann, Getty, Snap's, Spiegel, Digiday, influencers, Ben Reininga, Sophie Crowther, There's, Ben Jeffries Organizations: Service, Big Tech, Business, Publishers, Meta, Google, ESPN, The Daily Mail, CNN, Snapchat, Harvard University, Dollar Locations: Snapchat

But the news wasn't greeted warmly in some corners of media, as it raised concerns that Snapchat might become the latest in a line of Big Tech platforms to deprioritize traditional media publishers in favor of creators. A fourth said any time publishers get mixed up with creators, it's bad for publishers, adding that their Snapchat revenue was already in decline so the platform had become less of a focus. A few years later, as user-generated content became dominant on social apps like TikTok, the company shifted focus to individual content creators. Advertisement"The way they're structured now is less built to over cater to traditional publishers," a fifth Snap publisher exec said. ESPN on Snapchat Discover SnapchatSome publishers have shifted resources away from Snapchat during a challenging period for the media business as a whole.

☆ My job offer was rescinded, so I started freelancing to support myself. Gen Z workers like me are turning to portfolio careers for security in this economy.
▼ + stars: | 2024-09-24 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +7 min

I was a content creator on LinkedIn and TikTok already, so understood the creator space. AdvertisementMy grad job offer was rescindedEven though I was already freelancing, I planned to work in a corporate job after university. That same month LinkedIn told me my job offer had been rescinded because the program was sunsetted. I'd planned to move to San Francisco for the LinkedIn job. Since my first job offer was rescinded, I've been in the mindset that I have to bet on myself.

Persons: —, Ben Chipman, TikTok, Serena Kerrigan, I'd, grads I'd, I've Organizations: Service, NBC Universal, Duke University, Business, Duke, LinkedIn, Companies, Fortune, We'd Locations: San Francisco, Boston, Lima , Peru, Madrid, New York

☆ This 29-year-old millionaire says work-life balance is ‘just a myth’ if you want to achieve extraordinary things
▼ + stars: | 2024-09-24 | by ( Sawdah Bhaimiya | ) www.cnbc.com time to read: +1 min

He says that his remarkable success came with sacrifices like giving up on what he considered a healthy work-life balance. "I believe in working extremely hard … I absolutely disagree with the idea of work-life balance," Armoo said in an interview with CNBC Make It. "There is a season where you say, 'I want to achieve this goal and I want to get different results to other people. I want to get extraordinary results.' The way you achieve those extraordinary results is by doing extraordinary things, which literally means doing things that are not ordinary," he said.

Persons: Timothy Armoo, Armoo Organizations: CNBC Locations: London

☆ How this 'Bachelor' star turned reality TV fame into a small influencer fortune
▼ + stars: | 2024-09-21 | by ( Jessica Dickler | ) www.cnbc.com time to read: +4 min

Mari Pepin and Kenny Braasch got engaged on season 7 of "Bachelor in Paradise" and married in 2023. Pepin was a participant on "The Bachelor" season 25, which aired in 2021, and then returned for "Bachelor in Paradise" season 7 later that year. After "Bachelor in Paradise" aired and her following jumped, influencer opportunities followed. Mariela Pepin, who goes by Mari, was a contestant on "The Bachelor" season 25 and then "Bachelor in Paradise" season 7. Still, 57% of Gen Zers said they would like to become an influencer if given the chance, according to a 2023 report from Morning Consult.

Persons: Mari Pepin, Kenny Braasch, Pepin, Kenny Braasch's, Braasch, Mariela Pepin, Mari, influencers, Casey Lewis, Gen Zers, Lewis, Bankrate Organizations: Finance, Pepin, CNBC, Brands Locations: Chicago, U.S

☆ Elon Musk has made a nasty mess for X, but it may not matter all that much to him
▼ + stars: | 2024-09-17 | by ( Madeline Berg | ) www.businessinsider.com time to read: +6 min

X owner Elon Musk, who has endorsed Trump, replied, "And no one is even trying to assassinate Biden/Kamala." Related stories"I don't think this is much more than just confirmation that X is not a place for brands. This year, advertisers slashed their X marketing budgets ahead of major events like the Super Bowl. Musk is still the richest person in the world, with a net worth of about $250 billion, per Bloomberg. AdvertisementSo X may suffer, but Musk will probably come out alright.

Persons: —, Donald Trump, Elon Musk, Trump, Biden, Kamala, Tucker Carlson, Brian Morrissey, Digiday, Brendan Gahan, Musk, Musk's, Gahan, bode, Morrissey, he's, haven't, outrageousness, Eric Dezenhall Organizations: Service, Business, LinkedIn, Authority, Disney, Apple, Walmart, Cannes, Street Journal, Twitter, Bloomberg, Dezenhall Resources Locations: South Africa

☆ Influencer app Node's $13 million sale shows how central tech and AI have become to talent management
▼ + stars: | 2024-09-17 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

Read previewThe talent-management agency Dulcedo Group acquired the influencer-marketing app Node in a July deal that valued the company at around $13 million, Node's cofounders told Business Insider. The deal shows how important tech products, including artificial-intelligence tools, have become in the talent and marketing industries. Founded in 2008 as an agency for more traditional media talent, Montreal-based Dulcedo Group has recently been on a buying spree, announcing in November it acquired creator talent agency Influence+All and PR firm Sundae Creative. Related storiesThe cofounders ultimately connected with Dulcedo Group, which put in an offer to acquire Node. Dulcedo Group was drawn to the company's technological expertise and roster of micro influencers, Faraji told BI.

Persons: —, Node's cofounders, Cofounders Armin Faraji, Mackenzie Dérival, Faraji, Stagwell, Dérival, they're, It's Organizations: Service, Dulcedo Group, Business, Publicis, Stagwell, Sundae Locations: Montreal, Dulcedo

☆ 57% of Gen Zers want to be influencers—but 'it's constant, Monday through Sunday,' says creator
▼ + stars: | 2024-09-14 | by ( Gili Malinsky | ) www.cnbc.com time to read: +7 min

There are 4.2 billion social media users around the world, according to linking tool company Linktree's 2022 Creator Report. Williams has been a full-time creator since quitting her previous job as a data analyst in 2022. Williams usually starts working around 8 a.m., including emails, video editing and planning content. Their Facebook page has 5.7 million followers, their TikTok has 6.1 million followers and their YouTube page has 634,000 followers. There's not a single content creator I've ever talked to that hasn't dealt with online abuse."

Persons: they're, Victoria Bachan, Taylor Lorenz, it's, Hannah Williams, Williams, Caroline Lasher, Lasher, She'll, videographer, she'll, Leslie Mosier, Doug, Pug, Lorenz, There's, I've, hasn't, She's, she's Organizations: Whalar, NeoReach

☆ This 29-year-old millionaire doesn’t own a home — here’s how he spends and invests his money instead
▼ + stars: | 2024-09-09 | by ( Sawdah Bhaimiya | ) www.cnbc.com time to read: +1 min

Timothy Armoo, a co-founder and former CEO of influencer marketing firm Fanbytes, is not what you might expect from a multi-millionaire. Armoo made his money selling Fanbytes to digital marketing agency Brainlabs in May 2022 for an eight-figure sum (the exact amount has not been made public). But the young entrepreneur told CNBC Make It that he felt "almost too crippled to spend the money" after growing up poor in public housing in south London. "I would track it every week, maybe twice a week," he said. "I said: 'I would like to come and take out a million pounds in cash.'"

Persons: Timothy Armoo, Armoo Organizations: Brainlabs, CNBC Locations: Africa, London

☆ An M&A spree in influencer marketing is boosting the creator economy
▼ + stars: | 2024-09-09 | by ( Dan Whateley | ) www.businessinsider.com time to read: +1 min

Influencer marketing and talent management are key drivers of M&A activity in the creator economy. Business Insider reviewed 15 recent deals to learn what types of influencer companies are selling. Go to newsletter preferences Thanks for signing up! French ad holding company Publicis Groupe, which has a market cap of around $27 billion, announced it acquired influencer-marketing firm Influential in July. Global marketing firm Stagwell announced its purchase of the influencer-marketing company Leaders that same month.

Persons: —, Stagwell Organizations: Business, Service, Publicis Groupe, Global

☆ Internet celebrities are facing an era of reckoning — and their fans are tired of forgiving them
▼ + stars: | 2024-08-23 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

An era of cancel culture in the late 2010s saw creators rise and fall, most notably with what was dubbed "Karmageddon." Fans feel dupedOver the past few weeks, some major internet stars have come under fire. "Fans are no longer passive consumers of content; they are active participants in holding creators accountable for their past and present actions," she said. This, she said, reflects "a broader cultural fatigue with the constant churn of content creators who appear authentic only to later reveal problematic pasts." AdvertisementRecovery is a delicate balanceCessie Cerrato, a publicist and influencer marketing strategist who founded Cessie C. Communications, told BI that fans are tired of forgiving their favorite online celebrities.

Persons: —, They're, Cody Ko, Tana Mongeau, Ko, cohost Brooke Schofield, Schofield, Katya Varbanova, MrBeast, Jimmy, Donaldson, Ava Tyson, Kevin Mazur, Varbanova, else's, Alix Earle, Natacha Rousseau, influencers, Rousseau, he's, Cessie, Mikayla Nogueira, mascara, Cerrato, Michael Buckner, Jasmine Bloemhof, Bloemhof Organizations: Service, Business, Communications, Brands, PR Locations: LA

☆ New Shopify data shows how just important influencers and social media are to merchants
▼ + stars: | 2024-08-23 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Read previewBrands are increasingly relying on influencers and social media to boost sales. The next highest category was paid social media, at 26%, trailed by email and search-engine marketing. TikTok has placed big bets on social shopping, with its viral Shop feature growing steadily in the US. As for the most impactful marketing trends over the next year, 41% of US merchants said influencer or creator marketing would be the most important. Following that, 35% said customer data to create targeted and personalized marketing messages.

Persons: —, Shopify, TikTok Organizations: Service, Business, Social, YouTube Locations: Japan

☆ New data shows the Olympic athletes breaking out on social media, from gymnast Rebeca Andrade to rugby player Ilona Maher
▼ + stars: | 2024-08-10 | by ( Tiara White | ) www.businessinsider.com time to read: +6 min

Her engagement rate was 33.19%. "It wasn't necessarily him posting on social media," said Alex Cacres, US head of marketing at Metricool. People are tuning in to watch athletes who showcase their personalities and are entertaining on social media. Gen Z, in particular, is predominately following the Paris Games on social media, which is driving the greater emphasis on social media coverage compared to past Olympics, Cacres said. "[Social media] has made it so much easier to consume the Olympic content, which I feel wasn't the case back a few years ago," she said.

Persons: —, Rebeca Andrade, aren't, Ilona Maher, who's, Henrik Christiansen, Metricool, Simone Biles, Sunisa Lee, Jordan Chiles, Noah Lyles, Stephen Nedoroscik, Katie Ledecky, Torri Huske, Trinity Rodman, Gretchen Walsh, Lee Kiefer, Nada Hafez, Maher, Biles, Dani Ramirez, Hafez, Huske, Walsh, Andrade, Nedoroscik, Alex Cacres, Christiansen, Cacres, he's Organizations: Service, Games, Business, Paris Games, Sprout Social Locations: Paris, Instagram

☆ Meet the typical social-media influencer: They make less than $100,000 a year and juggle other jobs
▼ + stars: | 2024-07-29 | by ( Shriya Bhattacharya | Jacob Zinkula | ) www.businessinsider.com time to read: +8 min

A survey of over 2,000 content creators conducted by the influencer marketing agency NeoReach last year found that 48% of creators earned less than $15,000 a year. Since the money that influencers make sometimes isn't enough to sustain their lifestyles, they balance content creation with other jobs. AdvertisementThe typical US-based influencer is likely to be making less than six figures and creating content part-time, according to research, surveys, and influencer interviews. Most of these creators have smaller audiences, according to former influencer marketer Emmy Petit, who is now a full-time influencer. "The idea of full-time content creation is often more glamorous than reality," Mitchie Nguyen, a content creator based in New York, previously told BI .

Persons: —, NeoReach, Colin Rocker, IZEA, influencers, Jessica Ufuoma, Johnson, Jasmine Enberg, Emarketer, Anushka, Petit, Nadya Okamoto, MrBeast, Mitchie Nguyen, Enberg, TikTok Organizations: Service, YouTube, Business, Deloitte, Johnson, Influencer League Locations: Hong Kong, New York

☆ What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.
▼ + stars: | 2024-07-28 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +4 min

For many Gen Zers, the generation between the ages of 12 and 27, TikTok is the primary social media platform where they find products to buy. Gen Z doesn't really trust influencers anymoreInfluencers don't hold the same power they once did among younger audiences, some research suggests. Because of limited regulation of the social media advertising space, fraud runs rampant on social media . Some evidence suggests Gen Z is benefiting financially from living at home but may not feel these benefits because of money dysmorphia. This dysmorphia can sometimes be fueled by social media, where wealthy lifestyles are on display.

Persons: —, Zers, TikTok, it's, Stanley, Jade Taylor, Gen Z, Influencers, aren't, Gen, Z, Brett House Organizations: Service, Business, New York Times, Times, Yahoo News, Columbia

☆ The appeal of being an influencer is so strong that half of US adults would quit their jobs if they could make a living from social media
▼ + stars: | 2024-07-22 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Read previewCreating content online is more alluring than a traditional job for many people, new data by influencer marketing and technology platform IZEA found. AdvertisementThe industry can be financially unstable though, and some full-time influencers BI spoke with recently have pivoted back to the corporate world. "The idea of full-time content creation is often more glamorous than reality," creator Mitchie Nguyen previously told BI. A few months ago, the New York-based influencer left her full-time position at Johnson & Johnson to scale her social-media business. Consumers who spend more than five hours per day on social media are 4.4 times more likely to be compensated.

Persons: —, IZEA, Gen Zers, Ted Murphy, influencers, Emarketer, Mitchie Nguyen, Ariana Nathani, influencer, Johnson, Murphy Organizations: Service, Business, Johnson, BI, Consumers Locations: New York, today's

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