Related Video How tech layoffs could affect the economyIn today's newsletter, the $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry.
OmnicomIt's already been a big week for the ad industry.
For ad industry insiders, the proposed takeover reflects an ad sector under threat from Big Tech and AI , writes Business Insider's Lara O'Reilly.
AdvertisementPrivate equity has been circling the ad industry, too.
Industry insiders have speculated for months that WPP could be taken private — or at least some parts of it could be.
Persons:
Luigi Mangione, Brian Thompson, Mangione, John Wren, IPG Philippe Krakowsky, Wren, Omnicom It's, Publicis, Snoop Dogg, it's, Insider's Lara O'Reilly, creatives, Simon Francis, Lara, William Ritchie, Blackstone, Chelsea Jia Feng, Jane Fraser, Aaron Neyer, Sylvia Duran, Camila Ferraz, Jenny Chang, Rodriguez, —, Jimmy Donaldson, Rupert Murdoch Getty, Rupert Murdoch, Rupert, Lachlan, Murdoch, they've, Elon Musk, Sundar Pichai, Benjamin Netanyahu, Janet Yellen, Hallam Bullock, Grace Lett, Ella Hopkins, Amanda Yen, Lisa Ryan, New York Milan Sehmbi
Organizations:
Business, Ivy League, Big Tech, Monday, Omnicom, Interpublic, Groupe, WPP, Flock Associates, WY Partners, Apollo, KKR, Industry, Getty, Nvidia, Microsoft, Amazon, Citi, Google, PowerPoint, Elon, Wall Street, Summit
Locations:
Pennsylvania, Paris, China, bitcoin, MrBeast City, California, Jerusalem, Stockholm, Sweden, London, Chicago, New York