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☆ Bitcoin briefly drops below $62,000 as economic and geopolitical pressures loom: CNBC Crypto World
  + stars: | 2024-04-16 | by ( Talia Kaplan | Jordan Smith | Kaan Oguz | ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBitcoin briefly drops below $62,000 as economic and geopolitical pressures loom: CNBC Crypto WorldCNBC Crypto World features the latest news and daily trading updates from the digital currency markets and provides viewers with a look at what's ahead with high-profile interviews, explainers, and unique stories from the ever-changing crypto industry. On today's show, Haider Rafique, chief marketing officer at OKX, discusses the company's new Layer 2 meant to bring more liquidity and assist developers in bringing dApps to the OKX community.
Persons: explainers, Haider Rafique Organizations: CNBC Crypto, CNBC Locations: dApps
☆ Crypto Brands Reposition Themselves in Wake of FTX and Market Tumble
  + stars: | 2023-02-07 | by ( Patrick Coffee | ) www.wsj.com   time to read: +7 min
Roughly one year ago, a handful of crypto heavyweights made swaggering debuts on the Super Bowl ad roster, airing costly commercials with messages like “Don’t miss out” (FTX) and “Fortune favors the brave” (Crypto.com). Then came the swoon in crypto and the bankruptcy of FTX. Recently, trading firm OKX scuttled its plans to buy an ad in Super Bowl LVII when FTX began to dominate the news cycle. Coinbase aims to convey its confidence in crypto “while maintaining our position as the most trusted brand in the space,” Chief Marketing Officer Kate Rouch said. “I think that, especially after the FTX collapse, there has been a real need for that across the entire crypto space,” he said.
☆ Crypto advertising is under fire after the FTX implosion, but firms like Binance, Grayscale, and OKX are pouring money into marketing to win back consumer trust
  + stars: | 2022-12-06 | by ( Lara O'Reilly | Reed Alexander | Lauren Johnson | ) www.businessinsider.com   time to read: +5 min
The bitcoin crash and FTX implosion massively dented the crypto advertising boom. But fewer crypto advertisers can also create an advantage for those still trying to get their messages to consumers. And Dinu added that crypto companies' efforts to advertise to restore trust could persist "well beyond" the next six months. Some crypto companies are still launching splashy campaigns, similar to crypto ad campaigns from the beginning of the year. "Crypto companies have to stop talking about themselves and start talking about how cryptocurrency or blockchain fits into normal people's lives."
☆ Crypto firms like Binance, Grayscale, and OKX are pouring money into marketing to regain trust and save their companies from the fallout of the FTX implosion
  + stars: | 2022-12-01 | by ( Lara O'Reilly | Reed Alexander | Lauren Johnson | ) www.businessinsider.com   time to read: +5 min
The bitcoin crash and FTX implosion massively dented the crypto advertising boom. But fewer crypto advertisers can also create an advantage for those still trying to get their messages to consumers. And Dinu added that crypto companies' efforts to advertise to restore trust could persist "well beyond" the next six months. Some crypto companies are still launching splashy campaigns, similar to crypto ad campaigns from the beginning of the year. "Crypto companies have to stop talking about themselves and start talking about how cryptocurrency or blockchain fits into normal people's lives."
☆ FTX scrambles for funds as regulatory pressure builds
  + stars: | 2022-11-11 | by ( Selena Li Vidya Ranganathan | Selena Li | Vidya Ranganathan | ) www.reuters.com   time to read: +6 min
SINGAPORE/LONDON, Nov 11 (Reuters) - Regulators are moving in on distressed crypto exchange FTX as it scrambles to raise billions in funds to stave off collapse, while its chief executive, Sam Bankman-Fried, faces heightened scrutiny. The Securities Commission of the Bahamas has frozen assets of FTX Digital Markets, an FTX subsidiary. FTX Australia called in administrators on Friday, the Australian Financial Review reported, citing a company statement. Bankman-Fried is under investigation by the U.S. Securities and Exchange Commission for potential securities law violations, Bloomberg reported, citing a source. This source said helping out FTX was the question for larger investors in FTX.
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